Hidden Gems: UsingData Driven Insightsto Grow Revenue
Insert photo of speakerhere891 pixels h x 688 pixels wFounder & CEOBlue Acornkevin@blueacorn.comKevin Eichelberger
Insert photo of speakerhere891 pixels h x 688 pixels wManager of Marketing ResearchBronto Softwarejim.davidson@bronto.comJ...
Insert photo of speakerhere891 pixels h x 688 pixels wDirector of E-commerceBlu Dotmwodtke@BluDot.comMike Wodtke
Insert photo of speakerhere891 pixels h x 688 pixels wDirector of MarketingOptimizelyjodie@optimizely.comJodie Ellis
Insert photo of speakerhere891 pixels h x 688 pixels wHead of Big DataeBay Inc.tdomke@ebay.comTim Domke
Insert photo of speakerhere891 pixels h x 688 pixels wCEOGranify, Inc.jeff@granify.comJeff Lawrence
Our Goal: To deliver youactionable insights on how youcan use data to grow eCommercerevenue.
Big Data“Big Data is the frontier of afirm’s ability to store,process, and access (SPA) allof the data it needs tooperate,...
Micro vs. Macro DataMicro:- Individual user data- Specific instances, sites,or companies- Segmented dataMacro:- Market dat...
Predictive Use of Data22% of online retailersindicated they currentlyleverage real-time user datato grow revenue- Personal...
Interpreting & Using DataOnly 39% of online retailersroutinely gain insight fromanalytics – Top 3 reasons why:1. Lack of r...
Incorporating Data into anOrganization’s DecisionProcessWhat are the biggest challengesfor eCommerce marketers toinstill d...
One Last Piece of Advice…
Q&A
Hidden Gems: Using Data Driven Insights to Grow Revenue | Imagine 2013 Business Solution | Kevin Eichelberger, Jim Davidso...
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Hidden Gems: Using Data Driven Insights to Grow Revenue | Imagine 2013 Business Solution | Kevin Eichelberger, Jim Davidson, Mike Wodtke, Jodie Ellis, Tim Domke, Jeff Lawrence

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Hidden Gems: Using Data Driven Insights to Grow Revenue | Imagine 2013 Business Solution | Kevin Eichelberger, Jim Davidson, Mike Wodtke, Jodie Ellis, Tim Domke, Jeff Lawrence

  1. 1. Hidden Gems: UsingData Driven Insightsto Grow Revenue
  2. 2. Insert photo of speakerhere891 pixels h x 688 pixels wFounder & CEOBlue Acornkevin@blueacorn.comKevin Eichelberger
  3. 3. Insert photo of speakerhere891 pixels h x 688 pixels wManager of Marketing ResearchBronto Softwarejim.davidson@bronto.comJim Davidson
  4. 4. Insert photo of speakerhere891 pixels h x 688 pixels wDirector of E-commerceBlu Dotmwodtke@BluDot.comMike Wodtke
  5. 5. Insert photo of speakerhere891 pixels h x 688 pixels wDirector of MarketingOptimizelyjodie@optimizely.comJodie Ellis
  6. 6. Insert photo of speakerhere891 pixels h x 688 pixels wHead of Big DataeBay Inc.tdomke@ebay.comTim Domke
  7. 7. Insert photo of speakerhere891 pixels h x 688 pixels wCEOGranify, Inc.jeff@granify.comJeff Lawrence
  8. 8. Our Goal: To deliver youactionable insights on how youcan use data to grow eCommercerevenue.
  9. 9. Big Data“Big Data is the frontier of afirm’s ability to store,process, and access (SPA) allof the data it needs tooperate, make decisions,reduce risks, and servecustomers”- Forrester
  10. 10. Micro vs. Macro DataMicro:- Individual user data- Specific instances, sites,or companies- Segmented dataMacro:- Market data- Consumer indices- Market trends
  11. 11. Predictive Use of Data22% of online retailersindicated they currentlyleverage real-time user datato grow revenue- Personalization- Targeted Offers- Preventing abandoned carts
  12. 12. Interpreting & Using DataOnly 39% of online retailersroutinely gain insight fromanalytics – Top 3 reasons why:1. Lack of resources2. Time required3. Lack of understanding
  13. 13. Incorporating Data into anOrganization’s DecisionProcessWhat are the biggest challengesfor eCommerce marketers toinstill data into management’sdecision making process?1. HIPPOs (Highest Paid Personin the Organization)2. Culture3. Organizational structure
  14. 14. One Last Piece of Advice…
  15. 15. Q&A

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