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Back home in India…….
Its getting boring out here
    in Malgudi….can we go
   some place for an holiday


I have some money saved
   for this ….We can go
   to..Goa, Bangkok,..or
         …Dubai…




Dubai….what’s there in
       Dubai..
Dubai
 …!
….I have been hearing a lot
               from my friends and on TV
                  & news papers about
                   Dubai…its shopping
Of course           festivals..resorts...




               Shyam has won free
            tickets for Dubai….I think
                  from emirates
            airlines….he was asking if
               we wanted to go……
The Journey Begins…….
Wow!




Dubai International
      Airport
The Hotel:
  Grand
  Hyatt
That’s
 my
Hotel
ad in the
  lift !!
Internet! Let me
check out some
 sites on Dubai
Ads everywhere on the internet!!
Lots of
Magazines
 here...
   ..
There are different
  types of ads in
   magazines…
…there is the
 inner front
    cover


                …the inner
                back cover
...the full page
       ads
…Centre-spreads
…and the
outer back
  cover
The
 newspapers
too are full of
     ads!
TV..the
best place
    to
advertise
News
channels…runni
ng Ads at the
bottom
Now to
see the
  cityTaxi
Buses provide a large
  moving space for      Bus
    advertising
Why should the
boundary walls be left
    behind…….
Even Sidewalks…….
Sheikh
Zayed Rd
What Beautiful
 Buildings!...
Building
 Wraps
Billboards
     and
Hoardings…
unique media for
   marketing




                   About 30,000, or 24 per
                     cent of the world's
                    125,000 construction
                    cranes, are currently
                     operating in Dubai
Mall of the
 Emirates
Dubai’s
Culture
Ads in
           ATM..
 Let me
withdraw
  some
 money
Etisalat has many recharge
  counters …I better buy
       Etisalat’s card
Promotions
in the mall
Selling Real
  estate
Ads on the
   cash
 counter..
And the journey ends…the common
man returns home…….fully satisfied.
Untapped Marketing Media
1   Untapped markets
The water bubble is something we
1   see everyday…
    It has penetrated in almost every
    house hold….



           There is a lot of scope to
          advertise on the sides and
              top of the bubble




    The bubble gets changed every 3 /4
     days…the new bubble can contain
        new set of advertisement….
2
2
3

                                          There are a lot of round-
                                        abouts in the city. Very good
                                           spot for advertising!!




    The trees have a very imp role in
      life….sponsor the trees, take
           care and advertise
4




       Lots of
       trolleys
     here…good
    scope for ads
5




    Inside the taxi cab
Thank You
- Numero Uno

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Marketing_Dubai_Media Mapping