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Yahoo with ravish roshan


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Yahoo with ravish roshan

  1. 1. YAHOO……! Case study presentation…. Prpared n Presented by…… Ravish Roshan
  2. 2. brief history…….. <ul><li>Origin: Grew from a tiny upstart surrounded by silicon valley heavy weights to major contender in Internet media </li></ul><ul><li>Creators: David Filo and Jerry Yang </li></ul><ul><li>Creation: Assimilated the idea with reality and created a unique massive searchable engine </li></ul><ul><li>The above innovation was fuelled by the idea of uniqueness </li></ul>
  3. 3. the creation n creators…… <ul><li>David Filo and Jerry Yang: Two computer science PhD students at stand ford University, U.S </li></ul><ul><li>In 94’,created a simple search engine using homemade filling and database system and published the directory on internet </li></ul><ul><li>Original version known as “Jerry n David’s Guide to www” </li></ul><ul><li>Finished school/ college, named their eerie innovation creation as Yahoo! </li></ul>
  4. 4. uniqueness of creation…. <ul><li>What made Yahoo!, earn a huge success- </li></ul><ul><li>Firstly, massive searchable index apart from standard word search features </li></ul><ul><li>Secondly, specialized search tool for various specialized categories like buss., arts, humanities…etc. </li></ul><ul><li>Thirdly, facility of organization the results on either country or regional outlook </li></ul><ul><li>Fourthly, first such service provider amongst its class or competitors (i.e. Google at top ) </li></ul><ul><li>Because of the above unique features, it attracted users all across the globe, and in April 95’, founders raised $1 million i.e. venture capital investment </li></ul>
  5. 5. Marketing spotlight in case of Yahoo! Throwing….
  6. 6. advertising structure…. <ul><li>Like, every other brand, to open iris and to create awareness and equity, Yahoo! formed various advertisements n strategies </li></ul><ul><li>In one add, Eskimo ordered a hot tub online followed with the tagline “Do You Yahoo!?”, thus throwing lights on following points, which Yahoo! Provides- </li></ul><ul><li>Concept of e-marketing through Yahoo! </li></ul><ul><li>Leisure of relaxing, searching n ordering via net </li></ul><ul><li>advanced/ specialized search </li></ul><ul><li>The advertisement is followed by a jingle or a signature tune called as “yahoo yodel” as a tool to reinforce customer recall the brand </li></ul>
  7. 7. advertising strategies… contextual advertising in Yahoo! (a tool) what it means? It means showing the same link as the content being accessed by the user, ex-if any user is searching images, so link of santa-banta will be shown (as recommended premium sites for downloading images), which facilitates consumer search
  8. 8. the tool strikes two way… <ul><li>Provides, specific search link to users, added to users increase in satisfaction </li></ul><ul><li>or </li></ul><ul><li>In simpler words, mass marketing towards more targeted approaches </li></ul><ul><li>These links were internally charged for making it accessible for yahoo users by Yahoo! </li></ul>
  9. 9. money matters…. <ul><li>Yahoo’s large percentage of revenue comes from advertising </li></ul><ul><li>Apart from above, revenue through subscription sources such as on-line personal adds, premium e-mail products n services </li></ul><ul><li>Coe lacing concept: Yahoo! teamed up with company SBC to sell high speed Internet service under and with bundled yahoo services. In turn, it received $2.10 p.m from SBC for every customer on service </li></ul><ul><li>By all this, Yahoo grew by 31% in fourth quarter of 2k3 </li></ul>
  10. 10. advantage…. <ul><li>Mainly, two figurative merrits vis-a vis its competitors i.e. Google </li></ul><ul><li>Providing, vast array of original content and database with information about its 133 million registered users </li></ul><ul><li>Relevant search results and contextual advertising as a part of its interactive marketing strategy </li></ul>
  11. 11. at present…. <ul><li>Yahoo’s growing advertisers baskets includes- </li></ul><ul><li>Pepsi </li></ul><ul><li>Ford </li></ul><ul><li>Ferrari </li></ul><ul><li>Parachute </li></ul><ul><li>… ..and still counting </li></ul>
  12. 12. to conclude….. <ul><li>Truly, Yahoo! is a result of ideas, innovation and creativity </li></ul><ul><li>as the three stands of a tripod on which Yahoo stands. </li></ul><ul><li>“ juice is worth the squeeze” </li></ul>
  13. 13. Do U Yahoo………! so………
  14. 14. At the end, a thought provoking thought, which facilitated the growth of yahoo...! “ the whims of imagination alone causes real things” Thanks You……