Lonely at the Tail-End
   of the Long Tail

  Can Social Media

   Spice Up my
eLearning Initiative?
Presentation made at

   ‘Learning with Social Media
Educating the Facebook Generation’
            Conference

        Ne...
The Long Tail
l
Amazon,
Netflix b
            If you are an aggregator or
            a platform, life on the Long
                       ...
But if you are an author,
        independent educator or a
Oops!   small publisher…
DON’T WORRY.
        SUPPLY CREATES
        ITS OWN DEMAND
Oops!
DON’T WORRY.
SUPPLY CREATES
ITS OWN DEMAND




                 I built
                 but they
                 never c...
My experience of dealing with loneliness
     at the tail-end of the long tail

                            Started a
    ...
First Product:
    an iPhone App
l   on Critical
    Thinking
    Skills
Then an eBook:
        eBook:

Fire Up the Learner Within
             Self-
- The Art of Self-Directed Learning
Created a website :www.TimelessLifeskills.co.uk
                                              z
Tried fostering ‘Learning Conversations’ on the website
                                                          z
Started a Blog
                 z
Migrated the
    ‘Learning
n   Conversations’
    to Facebook
Experimented with Twitter and other forms that
would appeal to the Facebook generation          z
Created Visual Tweets and put them on platforms
like Scribd and SlideShare                        z
s
s
On Scribd alone 8 months statistics were…
Moral of the Story!
                                    self-
If you are an independent educator, self-publishing
author o...
What Next?
                            m-
Plan to try social media in m-learning
       - like Bubbly, which is Twitter wi...
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
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Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative

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If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster learning conversations that help your learners deepen their understanding.

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Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative

  1. 1. Lonely at the Tail-End of the Long Tail Can Social Media Spice Up my eLearning Initiative?
  2. 2. Presentation made at ‘Learning with Social Media Educating the Facebook Generation’ Conference New Delhi, 10 December 2010
  3. 3. The Long Tail l
  4. 4. Amazon, Netflix b If you are an aggregator or a platform, life on the Long good! Tail is usually good!
  5. 5. But if you are an author, independent educator or a Oops! small publisher…
  6. 6. DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND Oops!
  7. 7. DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND I built but they never came ZERO
  8. 8. My experience of dealing with loneliness at the tail-end of the long tail Started a company to provide m eLearning products for imparting skills required for flourishing in the 21st century
  9. 9. First Product: an iPhone App l on Critical Thinking Skills
  10. 10. Then an eBook: eBook: Fire Up the Learner Within Self- - The Art of Self-Directed Learning
  11. 11. Created a website :www.TimelessLifeskills.co.uk z
  12. 12. Tried fostering ‘Learning Conversations’ on the website z
  13. 13. Started a Blog z
  14. 14. Migrated the ‘Learning n Conversations’ to Facebook
  15. 15. Experimented with Twitter and other forms that would appeal to the Facebook generation z
  16. 16. Created Visual Tweets and put them on platforms like Scribd and SlideShare z
  17. 17. s
  18. 18. s
  19. 19. On Scribd alone 8 months statistics were…
  20. 20. Moral of the Story! self- If you are an independent educator, self-publishing author or a small publisher… - Use Social Media as an ‘AMPLIFIER’ to promote your ‘AMPLIFIER AMPLIFIER’ e-learning initiative - Use Social Media as a ‘GLUE’ to foster learning ‘GLUE GLUE’ conversations and help your learners deepen their understanding
  21. 21. What Next? m- Plan to try social media in m-learning - like Bubbly, which is Twitter with a VOICE! z

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