Meta Description SEO Tips

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5 Easy to Adopt Tips on writing the best meta description for your web page. Examples Included.

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Meta Description SEO Tips

  1. 1. Meta Description SEO Tips
  2. 2. What is Meta Description? • Text snippet that is visible just below the title of your page in Search Results
  3. 3. Good Meta Description Improves Click through Rate • Meta Description is not considered for ranking web page • Meta Description improves click through rate in SERPs
  4. 4. 5 Best Practices for Creating Meta Description
  5. 5. 1. Make it Unique • Don’t duplicate your meta-description • Pay special attention to category pages • Maintain your voice and style in each meta-description • Keep it simple and easy to understand • Meta Description = Text Ad for your Content
  6. 6. 2. Mind the Length • Keep the 160 Character limit in Meta-Description • Short Meta Description gives the impression that the page is inadequate to solve the problem • Best Practice: Use 15-20 words in your meta-description
  7. 7. 3. Include Facts • Include Interesting facts that you have used in your article • Facts get more attention
  8. 8. 4. Manage Expectations • Include what can be expected from the page. Visitors interested in Financial Industry Visitors interested in Audio Content • Avoid non-targeted visits • Better User Engagement = High Conversion
  9. 9. 5. Use Keywords in Meta Description • Include keywords that are relevant for the topic • Include synonyms of keywords • Keyword/Synonyms in Meta Description influences click through rate
  10. 10. Search Phrase: “Restaurants in Cochin”
  11. 11. ByteFive Internet Marketing Want More Internet Marketing, PPC and SEO Tips? • Subscribe to ByteFive’s Internet Marketing Newsletter Visit ByteFive Internet Marketing Blogs By Topic • Analytics • Google AdWords • Conversion Rate Optimization • More Topics Want help with Internet Marketing? • Contact ByteFive for Services

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