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SEO Best Practices for URLs


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Six Easy Steps to Convert web URLs to SEO Friendly URLs, and make your blogs more visible in Search Engines. Download PDF version and share it with your friends.

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SEO Best Practices for URLs

  1. 1. SEO Best Practices for URLs
  2. 2. What is URL? • URL (Uniform Resource Locator) allows web users to access the webpage, documents, or any other resources hosted in your server • It is important that you structure your web urls for your visitors and Bots
  3. 3. 6 Best Practices
  4. 4. 1. Use Hyphen • Google in its webmasters blog recommends the use of hyphens. • For example insurance is much better than • Using hyphens to separate words make it much more readable for visitors too.
  5. 5. 2. Static over Dynamic URLS • A Common Problem in CMS (Content Management System) is the generation of dynamic urls. • Make use of plugins to convert non-readable dynamic urls to static easy to understand urls. • Plugins Not Available: Use 301 redirects on the dynamic urls to readable urls.
  6. 6. 3. Session Ids and URL Parameters • Session ids and URL parameters are inevitable for sites with search and sort features • Exclude such urls by using robot.txt • In Robot.txt use the following entry: User Agent: * Disallow: /search*
  7. 7. 4. Mind the Length • Maximum URL allowed by Internet Explorer is 2,083 characters. • Stick to 3-5 words in your URL. • Divide Pages to category and sub-category Pages
  8. 8. 5. Keyword in URLs • Use of keywords in the initial part of the URL can improve the relevance of your webpage and improve click through rate in SERP. • For Category Page: • For Sub-Category Page
  9. 9. • For the actual page use the following variations: category category • For pages that have long keywords, avoid categories and sub-categories altogether keywordWord2-keywordWord3
  10. 10. 6. Case Consistency • Avoid ALL CAPs in your URL • If you are going to use First Letter Caps for all categories and sub-category pages, stick with it. Don’t change after 100 pages. • Use of lower case in URL keywords has been found effective. Not for SEO but to improve click through rates in SERPs
  11. 11. ByteFive Internet Marketing Want More Internet Marketing, PPC and SEO Tips? • Subscribe to ByteFive’s Internet Marketing Newsletter Visit ByteFive Internet Marketing Blogs By Topic • Analytics • Google AdWords • Conversion Rate Optimization • More Topics Want help with Internet Marketing? • Contact ByteFive for Services