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Today’s empowered fashion consumer is driving the retail agenda. With shopping now a 24/7 experience, their loyalty is waning, while expectations are constantly on the rise. Brick-and-mortar retailers once dominated the retail landscape, but today their failure to meet these new consumer expectations is one of the main reasons contributing to the decline in brand loyalty.
Fashion retailers are now understanding the need to adopt clienteling as part of their brand building strategy as it helps to empower sales associates to create engaging customer experiences. However, it is not limited to in-store interaction alone; instead it serves as a tool for consistent interaction and communication across all geographies and sales channels.