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Controlling(15)

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Controlling(15)

  1. 1. CONTROLLING
  2. 2. MEANING : <ul><li>In management control means that in order to achieve the desired objectives efficiently, economically and successfully the real progress of the work should be assessed from time to time so that actual progress of the work is in accordance with the expected progress. </li></ul>
  3. 3. Definition <ul><li>“ Control is the process of taking steps to bring actual results and desired closer together.” </li></ul><ul><li>-Philip Kotler </li></ul>
  4. 4. Characteristics of Controlling <ul><li>Controlling is a fundamental management function. </li></ul><ul><li>Essential function of every manager </li></ul><ul><li>Controlling is a continuous activity </li></ul><ul><li>Controlling is related to results </li></ul><ul><li>Controlling has both positive and negative results </li></ul><ul><li>Controlling is not necessarily looking back, it is looking forward also. </li></ul>
  5. 5. Importance of Controlling <ul><li>Accomplishing Organizational Goals </li></ul><ul><li>Judging Accuracy of standards </li></ul><ul><li>Making efficient use of resources </li></ul><ul><li>Improving Employee motivation </li></ul><ul><li>Ensuring order & Discipline </li></ul><ul><li>Facilitating Coordination in Action </li></ul>
  6. 6. Controlling Process <ul><li>Setting performance standards </li></ul><ul><li>Measurement of Actual Performance </li></ul><ul><li>Comparison of Actual Performance with standards </li></ul><ul><li>Analyzing Deviations </li></ul><ul><li>Taking Corrective Action </li></ul>
  7. 7. <ul><li>Controlling Techniques </li></ul>Traditional Control Techniques Modern Control Techniques <ul><li>Budgetary Control </li></ul><ul><li>Break even point analysis </li></ul><ul><li>Statistical data </li></ul><ul><li>Special Reports </li></ul><ul><li>Personal Observation </li></ul><ul><li>Zero Based Budgeting </li></ul><ul><li>Responsibility Accounting </li></ul><ul><li>Management Audit </li></ul><ul><li>PERT & CPM </li></ul>

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