Enhance the Attractiveness of Studies in Science                and Technology                Attract Final event Stockhol...
Via ATTRACT it is our intentionto discuss and conduct development work within four   different areas:• The attractiveness ...
Setting the scene          The first phase 2010/2011 (WP5)•   Defining an Engineer- the Engineering brand•   Perceptions o...
Disclaimer        Challenges and obstacles• Defining the subareas – what to cover?• Local, regional, national and internat...
I. Defining an Engineer “professional practitioner of engineering,concerned with applying scientific knowledge,mathematics...
Defining an Engineer• Professional practitioner of engineering,• Formal requirement or certificate to work as an  engineer...
Defining an Engineer• Common for all engineers in all countries are a  focus on deep knowledge in fundamental  mathematica...
Competencies and skills of future engineers                   3 October 2012                         8
Formal of concept structured byPortuguese Order of Engineers, 2010               3 October 2012                     9
From yesterday – Bologna process• HEA – Higher Education Area  – Mobility  – Employability  – Structure 3+2               ...
Academic and Vocational Engineers     by different education             4 November.2011                   11
II. Perceptions on Engineering in Society                  3 October 2012                       12
Perceptions on Engineering in Society            some quotes:• High income, exciting job and high status are  positive tho...
Positive Views on Engineering          in Finland                             Learn new things                            ...
Perceptions on Engineering in Society• Few women in the profession and at the  universities• Reasons not for studying engi...
Engineering and Health is hard to studdy100% 90% 80% 70% 60%                                                              ...
Freshmen and graduates over the yearsin Germany is increasing but drop out rate high                                      ...
III. Labour Market for Engineers             3 October 2012                  18
Labour Market for Engineers            lessons learned• One important action point in attracting students to  the engineer...
Labour Market for Engineers            lessons learned• There is a shortage of engineers in several fields. So  the labour...
Breakdown of unemployment rates     among engineers (France)             4 November.2011                   21
Unemployment ratesEngineers compared to others                             Germany 2009            3 October 2012         ...
IV. Engineers and Media        4 November.2011              23
Example - Media Coverage - Ireland               Media analysed       Media                         Frequency    Percentag...
Example - Media coverage - Ireland              Theme                           %    Social and Political Action          ...
Media coverage - positive, neutral and      negative references (Portugal)                                                ...
Yesterday I got…interesting readingSix challenges:•Not enough with resources•The students don’t have the prerequisite know...
Engineers and Media•   We have to:•   create interesting stories – braking news•   be more active outside the univeristy• ...
Final commentsTo recruit more talent and motivated students  to engineering education we need to:•   change the perception...
     Thank You       3 October 2012            30
Finally a joke or not a joke?! En-gineer <-> Brain-gingeer The new area: Braingineering            4 November.2011        ...
ATTRACT orgin• It has its origin from a mission given to the CLUSTER  university, KTH, from the Swedish government and• Af...
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Lots of products.....
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The Attractiveness of Being an Engineer

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How do we define an Engineer? What aspects of the profession makes becoming an engineer attractive? How does the perception of the Engineering profession differ within the participating countries and among different actors (students, companies, professional associations, parents, media, etc.)

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The Attractiveness of Being an Engineer

  1. 1. Enhance the Attractiveness of Studies in Science and Technology Attract Final event Stockholm October 3th 2012 Mats Hanson KTH Royal Institute of Technology
  2. 2. Via ATTRACT it is our intentionto discuss and conduct development work within four different areas:• The attractiveness of being an engineer• Formal hinders/barriers• Attracting students to studies in science and technology /engineering education• Student retention 3 October 2012 2
  3. 3. Setting the scene The first phase 2010/2011 (WP5)• Defining an Engineer- the Engineering brand• Perceptions on Engineering in Society• Labor Market for Engineers• Media Coverage 3 October 2012 3
  4. 4. Disclaimer Challenges and obstacles• Defining the subareas – what to cover?• Local, regional, national and international perspective?• Selections of materials – which sources and references?• Who can make general conclusions and give advice?• Different cultures and commitments! 3 October 2012 4
  5. 5. I. Defining an Engineer “professional practitioner of engineering,concerned with applying scientific knowledge,mathematics and ingenuity to developsolutions for technical problems”.Wikipedia 5
  6. 6. Defining an Engineer• Professional practitioner of engineering,• Formal requirement or certificate to work as an engineer is different from country to country – Chartered engineer – External accreditation body – National accreditation body 3 October 2012 6
  7. 7. Defining an Engineer• Common for all engineers in all countries are a focus on deep knowledge in fundamental mathematical, scientific and technology areas and Engineers must complement their scientific /engineering skills with non technical Like CDIO (www.cdio.org )• Mathematics and ingenuity• KTH – Science and Art• MIT – Minds and Hands• ??? – Science, Technology, Innovation and Entreprenurship• More Design into engineering curricula 4 November.2011 7
  8. 8. Competencies and skills of future engineers 3 October 2012 8
  9. 9. Formal of concept structured byPortuguese Order of Engineers, 2010 3 October 2012 9
  10. 10. From yesterday – Bologna process• HEA – Higher Education Area – Mobility – Employability – Structure 3+2 4 November.2011 10
  11. 11. Academic and Vocational Engineers by different education 4 November.2011 11
  12. 12. II. Perceptions on Engineering in Society 3 October 2012 12
  13. 13. Perceptions on Engineering in Society some quotes:• High income, exciting job and high status are positive thoughts from what young people think about studying engineering• Believe it’s a dream job - Sweden• High income and opportunities of learning - Finland• Engineers are very important - Portugal• Popular profession and highly respected - Germany 3 October 2012 13
  14. 14. Positive Views on Engineering in Finland Learn new things High income 3 October 2012 14
  15. 15. Perceptions on Engineering in Society• Few women in the profession and at the universities• Reasons not for studying engineering were the picture of something difficult and heavy 3 October 2012 15
  16. 16. Engineering and Health is hard to studdy100% 90% 80% 70% 60% Easier 50% Equal 40% Harder 30% 20% 10% 0% Health Management Law Economics Psychology 3 October 2012 16
  17. 17. Freshmen and graduates over the yearsin Germany is increasing but drop out rate high Freshmen Retention?? Graduates 4 November.2011 17
  18. 18. III. Labour Market for Engineers 3 October 2012 18
  19. 19. Labour Market for Engineers lessons learned• One important action point in attracting students to the engineering areas is to show them that it does pay off to be an engineer. Not only in terms of economy capital but also when it comes to social or cultural capital.• Each country has own characteristics and particular social, economic and political contexts, and therefore has different focus when analysing the labour market. The statistics from respective country has therefore to be compared with a little care. 3 October 2012 19
  20. 20. Labour Market for Engineers lessons learned• There is a shortage of engineers in several fields. So the labour market look good for most countries. 20
  21. 21. Breakdown of unemployment rates among engineers (France) 4 November.2011 21
  22. 22. Unemployment ratesEngineers compared to others Germany 2009 3 October 2012 22
  23. 23. IV. Engineers and Media 4 November.2011 23
  24. 24. Example - Media Coverage - Ireland Media analysed Media Frequency Percentage Irish Times 54 61.4 Independent 23 26.1 RTÉ 11 12.5 Total 88 100 Valuation of News Items Frequency Percentage Positive 51 58 Neutral 11 12.5 Negative 26 29.5 Total 88 100 4 November.2011 24
  25. 25. Example - Media coverage - Ireland Theme % Social and Political Action 33,7 Manufacturing/Industry/Trade 18,5 /Distribution S & IT + Engineering and expert 15,2 areas Safety 9,8 Culture, Arts, Sports and 8,7 Shows Biography 6,5 Renewable Energies & 5,4 Environment International 2,2 The most mentioned news themes coverd during the analyzed period 4 November.2011 25
  26. 26. Media coverage - positive, neutral and negative references (Portugal) % of total Theme Positive Neutral Negative Biography 3,3 3,3 0 Social and Political action 9,8 16,3 7,6 Manufacturing/Industries; Trade/Distribution 8,7 5,4 4,3 S&IT + Expert Engineering Areas 13 2,2 0 Culture, Arts, and Shows 4,3 3,3 1,1 Safety 2,2 6,5 1,1 International 2,2 0 0 Renewable Energies & Environment 4,3 1,1 0 4 November.2011 26
  27. 27. Yesterday I got…interesting readingSix challenges:•Not enough with resources•The students don’t have the prerequisite knowledge•Old fashion pedagogy•High drop-out rate•No internships•English is a challenge 4 November.2011 27
  28. 28. Engineers and Media• We have to:• create interesting stories – braking news• be more active outside the univeristy• show or act as role models 28
  29. 29. Final commentsTo recruit more talent and motivated students to engineering education we need to:• change the perceptions of engineers -> from a “xxx” to a social, open minded female/male engineer who leads the development to solve global problem for a better world• encourage students interests for deep knowledge in technology fundamentals in parallel with personal and interpersonal skills.• tell students that Engineering Education is demanding, fun and give pay back in terms of good job opportunities.• get more Engineers as “stars” and “role models”. 3 October 2012 29
  30. 30.   Thank You 3 October 2012 30
  31. 31. Finally a joke or not a joke?! En-gineer <-> Brain-gingeer The new area: Braingineering 4 November.2011 31
  32. 32. ATTRACT orgin• It has its origin from a mission given to the CLUSTER university, KTH, from the Swedish government and• After a completed project in Sweden it was decided to try to initiate a similar discussion on the European level.• It’s within the EU A Lifelong Learning Programme – sub programme KA1 Policy Cooperation and Innovation, 4 November.2011 32
  33. 33. Lots of products.....
  34. 34. Lots of products.....

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