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Warren Buffett Said It Best:

“

It takes 20 years
to build a
reputation and
five minutes to
ruin it.”
Startling Business Facts:
More than half of U.S. companies report
having had a crisis that resulted in negative
media cove...
Startling Business Facts:

57%
of U.S. companies
don’t even have a
crisis plan in place.
Startling Business Facts:

65%

of business decision
makers believe new
media has made
managing crises
more difficult.
Startling Business Facts:
Only

28%
of corporate executives
are confident that their
company’s crisis plan
would be execut...
Startling Business Facts:

41%
of companies that dealt
with a crisis experienced
a drop in revenue.
So What Do You Do?
Be Proactive Not Reactive
Circle of Concern

Circle of Concern

Circle of
Influence

Circle of
Influence

Proactive Focus
...
Ask Yourself 3 Questions:
• When a crisis hits, will your company be ready?
• Do you know what you
will do?
•Do you have a...
What Direction Should You Take?
DIY
S

olu
tio

n
d
bri
Hy

t
tan
ul
ns
Co

y
Apath

Professional
Food For Thought:
“Unfortunately, the court of public
opinion often renders its verdict
within 24 hours after the first re...
A Final Thought to Consider:

By failing to
prepare you are
preparing to fail”
“

- Benjamin Franklin
Seek Professional Advice

Still
Confused
We are Specialists in
Crisis Planning and
Management

Cheryl Miller
Phone: (813) 251-4242
Cell: (813) 240-2664
Email: cmil...
What Will You Do In A Crisis?
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What Will You Do In A Crisis?

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Is your business prepared for a crisis? Learn why and how you should prepare any business crisis situation.

Published in: Business, Technology
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What Will You Do In A Crisis?

  1. 1. Warren Buffett Said It Best: “ It takes 20 years to build a reputation and five minutes to ruin it.”
  2. 2. Startling Business Facts: More than half of U.S. companies report having had a crisis that resulted in negative media coverage.
  3. 3. Startling Business Facts: 57% of U.S. companies don’t even have a crisis plan in place.
  4. 4. Startling Business Facts: 65% of business decision makers believe new media has made managing crises more difficult.
  5. 5. Startling Business Facts: Only 28% of corporate executives are confident that their company’s crisis plan would be executed effectively.
  6. 6. Startling Business Facts: 41% of companies that dealt with a crisis experienced a drop in revenue.
  7. 7. So What Do You Do?
  8. 8. Be Proactive Not Reactive Circle of Concern Circle of Concern Circle of Influence Circle of Influence Proactive Focus Reactive Focus
  9. 9. Ask Yourself 3 Questions: • When a crisis hits, will your company be ready? • Do you know what you will do? •Do you have a plan?
  10. 10. What Direction Should You Take? DIY S olu tio n d bri Hy t tan ul ns Co y Apath Professional
  11. 11. Food For Thought: “Unfortunately, the court of public opinion often renders its verdict within 24 hours after the first reporter calls or the first TV camera goes on,” says Cheryl Miller, chief executive officer at At The Table Public Relations. “How you handle a crisis in the first 24 hours sets the tone of what all future coverage and opinions will look like on this subject.”
  12. 12. A Final Thought to Consider: By failing to prepare you are preparing to fail” “ - Benjamin Franklin
  13. 13. Seek Professional Advice Still Confused
  14. 14. We are Specialists in Crisis Planning and Management Cheryl Miller Phone: (813) 251-4242 Cell: (813) 240-2664 Email: cmiller@AtTheTablePR.com 301 W. Platt Street, Suite 414 Tampa, FL 33606 www. AtTheTablePR.com

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