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IA for Corporate Web

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2011/7/15 at Web広告研究会セミナー

Published in: Design, Business, Technology
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  • 現実的なガイドライン\nTIF\n
  • IA for Corporate Web

    1. 1. IA for Corporate CONCENT,inc New Logotype Desing by Shintaro Kobayashi Web
    2. 2. Today•5 IA• Web IA• IA
    3. 3. hello• 1973•• → →IA• 2002• HCD-Net IA Association Japan IAAJ.org IA Institute ACM SIGCHI• IA100 IA100 BNN #ia100
    4. 4. 5 IA
    5. 5. The IA:Richard Saul Wurman
    6. 6. The IA:Richard Saul Wurman••• TED
    7. 7. The IA:Richard Saul Wurman••• TED
    8. 8. 1.2.3. 21
    9. 9. 1.2. etc3.
    10. 10. Web
    11. 11. CMSWeb
    12. 12. CMSWeb
    13. 13. CMSWeb
    14. 14. CMS Web“ ”
    15. 15. WebWeb
    16. 16. WebWeb
    17. 17. WebWeb
    18. 18. WebWeb
    19. 19. WebWeb CMS
    20. 20. WebWeb CMS
    21. 21. Web IA PDCAWeb CMS
    22. 22. IAIA SEO CMS
    23. 23. IA in everywhere
    24. 24. ↓50% 50%
    25. 25. Web IA
    26. 26. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    27. 27. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    28. 28. 85% 15% © Luke Wroblewski
    29. 29. 85% 15% © Luke Wroblewski
    30. 30. 85% 15% © Luke Wroblewski
    31. 31. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    32. 32. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    33. 33. EC
    34. 34. EC
    35. 35. A A A A A A A A B C B C D B C D + + + A A A B C D• • • • (CB) CB •• • •CB •••Apple • • •P&G•Virgin •JR • • © nozomu.net
    36. 36. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    37. 37. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    38. 38. →→→→→→
    39. 39. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    40. 40. acc04 design Inc.TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
    41. 41. !"#"!!"#$%&()(*+%&! /"0#1,!,-./0)$%! ! •  OP3PQ!$%&! •  PQHRS!"1234%&!5678.9:);<234%! •  TUVWX! YZ[[]>^[_`]ab! •  cde[fg>Yh>ib!()*+,-,.!=>?>@ABC&!DE&FGHIE&!JKHLMN!
    42. 42. iTunes DL iPod EC MaciPhone ?
    43. 43. iTunes DL iPod EC MaciPhone ?
    44. 44. iTunes DL iPod EC MaciPhone ?
    45. 45. iTunes DL iPod EC MaciPhone ?
    46. 46. iTunes DL iPod EC MaciPhone ?
    47. 47. →3
    48. 48. IA
    49. 49. IAIA SEO CMS
    50. 50. concentinc.jp/
    51. 51. •• IR• →••
    52. 52. C (Category)“LATCH” Category L (Location) Location T (Time) Time H (Hierarchy ) ierarchy H . 50 A (Alphabetically ) Alphabetically Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard Wierhaired Fox Terrier LATCH
    53. 53. C (Category)“LATCH” Category L (Location) Location T (Time) Time H (Hierarchy ) ierarchy H . 50 A (Alphabetically ) Alphabetically Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard Wierhaired Fox Terrier LATCH
    54. 54. C (Category)“LATCH” Category L (Location) Location T (Time) Time H (Hierarchy ) ierarchy H . 50 A (Alphabetically ) Alphabetically Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard Wierhaired Fox Terrier LATCH
    55. 55. : Pace Layering Web Stu Space Plan Services Skin Structure Site Web WebHow Buildings Learn: What Happens After Theyre Built Penguin, 1995

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