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I Social network come un URP virtuale? Barcamp Forum PA 2011
<ul><li>La nostra esperienza social </li></ul><ul><li>Dal 2009 per seguire  un progetto di e-democracy </li></ul><ul><li>S...
<ul><li>Redazione integrata   (sito, SMS, punti video, videonews) </li></ul><ul><li>Mobilità ,  eventi  (selezione),  news...
Barcamp Forum PA 2011
Barcamp Forum PA 2011
Barcamp Forum PA 2011 <ul><li>Quando entriamo nelle conversazioni? </li></ul><ul><li>Richiesta di info </li></ul><ul><li>C...
<ul><li>impatto strategico </li></ul><ul><li>impatto organizzativo </li></ul>= Barcamp Forum PA 2011
<ul><li>Strategia </li></ul><ul><li>Quali conversazioni? </li></ul><ul><li>Quale stile? </li></ul><ul><li>Quali canali? </...
<ul><li>Organizzazione </li></ul><ul><li>Quale struttura? </li></ul><ul><li>Quali regole? </li></ul>= Barcamp Forum PA 2011
<ul><li>Lo stile social </li></ul><ul><li>Siamo persone, non organizzazioni </li></ul><ul><li>Conversare, non “informare” ...
<ul><li>La struttura social </li></ul><ul><li>URP </li></ul><ul><li>Ufficio Web </li></ul><ul><li>Ufficio Stampa </li></ul...
<ul><li>La struttura social </li></ul><ul><li>Conoscenza dell’Ente  </li></ul><ul><li>Correlazione col sito web </li></ul>...
<ul><li>Le regole social </li></ul><ul><li>Devono esistere? </li></ul><ul><li>Se sì: </li></ul><ul><li>Policy esterna </li...
<ul><li>Le regole interne </li></ul><ul><li>Chi può aprire canali social </li></ul><ul><li>Chi può parlare </li></ul><ul><...
<ul><li>La policy verso l’esterno </li></ul><ul><li>Netiquette  </li></ul><ul><li>Privacy </li></ul><ul><li>Educazione  </...
<ul><li>Le regole social </li></ul><ul><li>Perché non crearle insieme? </li></ul>Barcamp Forum PA 2011
Alessia Tronchi http://it.linkedin.com/in/alessiatronchi http://www.innovatoripa.it/users/alessia-tronchi   Barcamp Forum ...
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SocialNetwork=URP

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Intervento al Barcamp del Forum PA 2011

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SocialNetwork=URP

  1. 1. I Social network come un URP virtuale? Barcamp Forum PA 2011
  2. 2. <ul><li>La nostra esperienza social </li></ul><ul><li>Dal 2009 per seguire un progetto di e-democracy </li></ul><ul><li>Soprattutto Facebook </li></ul>Barcamp Forum PA 2011
  3. 3. <ul><li>Redazione integrata (sito, SMS, punti video, videonews) </li></ul><ul><li>Mobilità , eventi (selezione), news </li></ul><ul><li>Commentiamo e stimoliamo le conversazioni </li></ul>= Barcamp Forum PA 2011
  4. 4. Barcamp Forum PA 2011
  5. 5. Barcamp Forum PA 2011
  6. 6. Barcamp Forum PA 2011 <ul><li>Quando entriamo nelle conversazioni? </li></ul><ul><li>Richiesta di info </li></ul><ul><li>Contenuti inesatti o fuorvianti </li></ul><ul><li>Interventi “educativi” </li></ul><ul><li>Quando non entriamo? </li></ul><ul><li>Polemiche politiche </li></ul><ul><li>Scelte politiche </li></ul>
  7. 7. <ul><li>impatto strategico </li></ul><ul><li>impatto organizzativo </li></ul>= Barcamp Forum PA 2011
  8. 8. <ul><li>Strategia </li></ul><ul><li>Quali conversazioni? </li></ul><ul><li>Quale stile? </li></ul><ul><li>Quali canali? </li></ul>= Barcamp Forum PA 2011
  9. 9. <ul><li>Organizzazione </li></ul><ul><li>Quale struttura? </li></ul><ul><li>Quali regole? </li></ul>= Barcamp Forum PA 2011
  10. 10. <ul><li>Lo stile social </li></ul><ul><li>Siamo persone, non organizzazioni </li></ul><ul><li>Conversare, non “informare” </li></ul><ul><li>Ammettere gli errori </li></ul><ul><li>Non censurare nulla (tranne le volgarità) </li></ul>Barcamp Forum PA 2011
  11. 11. <ul><li>La struttura social </li></ul><ul><li>URP </li></ul><ul><li>Ufficio Web </li></ul><ul><li>Ufficio Stampa </li></ul><ul><li>Sportello al cittadino </li></ul><ul><li>Sistemi Informativi </li></ul><ul><li>Ognuno per sé </li></ul>? Barcamp Forum PA 2011
  12. 12. <ul><li>La struttura social </li></ul><ul><li>Conoscenza dell’Ente </li></ul><ul><li>Correlazione col sito web </li></ul><ul><li>Coordinamento con ufficio Stampa </li></ul><ul><li>Capacità relazionali </li></ul><ul><li>Flessibilità </li></ul><ul><li>Buona rete interna </li></ul><ul><li>Collaborazioni con uffici </li></ul><ul><li>Contatti veloci con vertici Ente </li></ul>Barcamp Forum PA 2011
  13. 13. <ul><li>Le regole social </li></ul><ul><li>Devono esistere? </li></ul><ul><li>Se sì: </li></ul><ul><li>Policy esterna </li></ul><ul><li>Regole interne </li></ul>Barcamp Forum PA 2011
  14. 14. <ul><li>Le regole interne </li></ul><ul><li>Chi può aprire canali social </li></ul><ul><li>Chi può parlare </li></ul><ul><li>Come parlare </li></ul><ul><li>Cosa si pubblica </li></ul><ul><li>Cosa non si può fare </li></ul><ul><li>Obiettivi e i rischi </li></ul><ul><li>Controllo delle fonti </li></ul>Barcamp Forum PA 2011
  15. 15. <ul><li>La policy verso l’esterno </li></ul><ul><li>Netiquette </li></ul><ul><li>Privacy </li></ul><ul><li>Educazione </li></ul><ul><li>Atteggiamento </li></ul>Barcamp Forum PA 2011
  16. 16. <ul><li>Le regole social </li></ul><ul><li>Perché non crearle insieme? </li></ul>Barcamp Forum PA 2011
  17. 17. Alessia Tronchi http://it.linkedin.com/in/alessiatronchi http://www.innovatoripa.it/users/alessia-tronchi Barcamp Forum PA 2011

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