What is it that makes you good at what you do? The tools you use, the processes you follow, the methodologies and techniques you employ are important, but what really makes your work stand out is, well, you. It's your unique approach, your creativity and the solutions you bring to the table.
In a word where labels matter, where processes have to have a name and deliverables are strictly defined. How do you put "you" back in the practice of UX?