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Strategic Planning for Online Marketing

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Presented to small businesses in Chisago County MN

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Strategic Planning for Online Marketing

  1. 1. Strategic planning for online marketing Ann Treacy atreacy@treacyinfo.com
  2. 2. Finish this sentence… I knew my online plan was successful when…
  3. 3. What are your goals? Think beyond online. Loyalty Build loyalty Reputation Demonstrate expertise Shop Traffic Get people to walk through my door New Product Introduce a new product or service Move Online Move transactions online Sell More Sell more to the customers you have New People Reach more people (local or beyond)
  4. 4. How are you going to measure those goals?
  5. 5. How can you make them happen?
  6. 6. Steps to get there – online or off? Loyalty Include pictures of customers’ kids (with permission), coupons Reputation Encourage reviews, post article, videos, letters to editor Shop Traffic List hours, COVID precautions, make it easy, schedule times New Product Invite trial offers or influencers to review Move Online Offer online deals, prepare to educate Sell More Discounts, sell more products, promote items New People Online advertising
  7. 7. How can we do it? WHO? DO YOU WANT TO REACH WHAT? DO YOU WANT THEM TO DO? WHERE? DO YOU FIND THEM? WHAT? SHOULD YOU SAY? WHEN? SHOULD YOU CONNECT?
  8. 8. What to say? Find your voice Know your competition Listen to your customers
  9. 9. Build a space for your story Website Twitter Facebook LinkedIn YouTube Newsletter Customers
  10. 10. What classes would interest you in the future? 1. Strategic planning for online marketing 2. Website development 3. Search engine marketing 4. Email newsletter 5. Claiming your Google Place 6. Social media overview 7. Facebook 8. Twitter 9. Instagram 10. LinkedIn 11. Online Reviews 12. Other?
  11. 11. Questions? Ann Treacy - atreacy@treacyinfo.com - 651-239-4581 - treacyinfo.com

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