Social media for advocacy

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Social media for advocacy

  1. 1. Using Social Media Effectively:Recognize it’s a means to a end Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  2. 2. Three Easy Steps1. Build a Base2. Create a Space3. Mobilize Have a goal in mind! Be Purposeful!! www.treacyinfo.com
  3. 3. Build a Basewww.treacyinfo.com
  4. 4. Find the Story: Storify.com www.treacyinfo.com
  5. 5. Find the Story• Find the people who are talking• Recognize potential friends and efluencers• Read the stories they are telling• Recognize trends www.treacyinfo.com
  6. 6. Do Some Stalking• Find Twitter #• Find Facebook Pages & Groups• Find YouTube Channels• Find Pinterest Boards• Find the yeses, the nos and the maybes www.treacyinfo.com
  7. 7. Connect• Interact with existing social media havens• Friend, follow and join• RT, reply, comment• Try to make a real world connection Learn the rules of engagement for your base! www.treacyinfo.com
  8. 8. Create a Space www.treacyinfo.com
  9. 9. Build a Space for your Story• Storyify• Blog• Facebook Page/Group• Twitter #• Pinterest• Tumblr www.treacyinfo.com
  10. 10. How to Manage?• RSS Feeds• HootSuite www.treacyinfo.com
  11. 11. Mobilizewww.treacyinfo.com
  12. 12. Use Base Rules• Pick the right time to post• Choose the right people to tag• Choose the right hashtags• Understand how people share• Reach efluencers! www.treacyinfo.com
  13. 13. Call to Action• Change a vote• Impact policy• Raise money• Change behavior• Inform an audience• Adopt kittens• Crowdsource a solution www.treacyinfo.com
  14. 14. Assess Impact• Track statistics• Assess successful strategies – Times to post – Calls to action• Keep an eye on trends and ultimate goals• Go back to the base… www.treacyinfo.com
  15. 15. Get the presentation here:http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com

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