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Hack2o presentation yellowbike

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From Willmar Hack2.o Sep 2015

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Hack2o presentation yellowbike

  1. 1. Willmar Yellow Bike Yellow Bike Program Goes Digital A free bike share program called Yellow Bike launched May 2015 in Willmar! Willmar Community Education and Recreation, along with the Willmar Lakes Area Convention and Visitor’s Bureau, the Statewide Health Improvement Program and the Jennie-O Turkey Store have teamed up to bring this wonderful program to our town. The Yellow Bike program will encourage community members and visitors of Willmar to enjoy the city by bike.
  2. 2. Willmar Yellow Bike Yellow Bike Program Goes Digital A free bike share program called Yellow Bike launched May 2015 in Willmar! Willmar Community Education and Recreation, along with the Willmar Lakes Area Convention and Visitor’s Bureau, the Statewide Health Improvement Program and the Jennie-O Turkey Store have teamed up to bring this wonderful program to our town. The Yellow Bike program will encourage community members and visitors of Willmar to enjoy the city by bike.
  3. 3. Primary Problem & Solution PROBLEM: We identified a few problems including: 1.Some bike racks are found empty, and others overly full 2.Bikes are occasionally found abandoned or broken and there is no simple way for the public to report the issue. 3.There is no existing data about usage patterns and travel areas SOLUTION: A mobile app which provides the following specific functions, as well as additional information about the program: 1.Allow users to check-in/check-out bikes and at the same time report the quantity of bikes at a given rack. 2.Allow anyone to scan and report a broken or abandoned bike. 3.The collection of data from check-in/check-out could help give clues to travel patterns
  4. 4. Business Model & Approach • This is a community based mobile app, offered free of charge for the benefit of the users of the Yellow Bikes, and for the partners who manage the program. • The hope is that the app will help encourage accountability among users, ease of participation from the general public (in reporting found bikes, for example) and valuable information about location and usage patterns of the bikes.
  5. 5. Project Application & Details • Mobile friendly application with a clean and easy to use interface allowing users to go to a URL or scan a QR code located on each bike. This will identify the specific bike number, and gather GPS information from the phone about the location of the bike (including rack location if they are checking in/out). Signage will also be placed at each rack location with information about the mobile app. • From within the application users can quickly select which action they would like to take, and any subsequent reporting options. • Submit data with a single click
  6. 6. An example of the sticker label that would be on each bike. Additional Project Details
  7. 7. Possible bike rack sign language Additional Project Details
  8. 8. Competitive Advantage & Value • This app is specific to the local Yellow Bike program. It is customized to the specific needs of the community, and utilizes low-cost technology (with possible future RFID integration for additional cost). • The application may be used in other communities offering similar programs involving voluntary sharing (could be items other than bikes).
  9. 9. Future Needs & Potential SHORT TERM NEEDS: The application requires a hosting location, stickers for the bikes that contain the app information and QR code, and possibly rack signage. Administrative staff would then have back-end access to view stats and reports. LONG TERM NEEDS: The system still relies entirely on voluntary action. Future implementation of RFID stickers could allow more automation of data collection (such as bike count at a given rack) by doing periodic sweeps.
  10. 10. Cory Dingels dingels35@gmail.com Justin Mattern jmm@etapmarketing.com Larry Handlin lbhandli@gmail.com Tim Newberg tim_newberg@yahoo.com Mary Magnuson memagnuson@blandinfoundation.org Nathan Klatt n8klatt@gmail.com Contact Information

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