Facebook 301

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Facebook 301

  1. 1. www.treacyinfo.com Facebook 301 Other Social Media Tools Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com
  2. 2. www.treacyinfo.com Facebook Stats
  3. 3. www.treacyinfo.com New Insights (Sheesh!)
  4. 4. www.treacyinfo.com Basic Insights
  5. 5. www.treacyinfo.com Reaction to Latest Posts
  6. 6. www.treacyinfo.com Promote Your Post
  7. 7. www.treacyinfo.com Your Fans
  8. 8. www.treacyinfo.com More Fan Info
  9. 9. www.treacyinfo.com When are your fans online?
  10. 10. www.treacyinfo.com What posts do they like?
  11. 11. www.treacyinfo.com Any off line measures? • Sales • Visits to shop • Phone calls • Email subscriptions
  12. 12. www.treacyinfo.com Impact of Social Media http://www.youtube.com/watch?v=RO6hGtdZlAg
  13. 13. www.treacyinfo.com Your motivation today… 1. Learn about how each social media channel works 2. Think of one social media strategy you can start implementing tomorrow 3. Set up the tools you need
  14. 14. www.treacyinfo.com Before you Begin • Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success? • What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both?
  15. 15. www.treacyinfo.com Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community) http://www.huffingtonpost.com/brian-honign/100-fascinating-social-me_b_2185281.html
  16. 16. www.treacyinfo.com
  17. 17. www.treacyinfo.com Interesting Stats: Twitter • 56 percent of customer tweets to companies are being ignored. (AllTwitter) • The average user follows (or is followed by) 51 people. (Diego Basch's Blog) • 32 percent of all Internet users are using Twitter. (Marketing Land) • 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
  18. 18. www.treacyinfo.com
  19. 19. www.treacyinfo.com LinkedIn Stats • 90 percent of users found it useful • 187,000,000 members (Dec 2012) • 65 percent male • 50 percent college graduates • Launched in 2003
  20. 20. www.treacyinfo.com
  21. 21. www.treacyinfo.com Interesting Stats: Google+ • Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge) • Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research) • 625,000 new users on Google+ every day. (AllTwitter)
  22. 22. www.treacyinfo.com
  23. 23. www.treacyinfo.com Interesting Stats: Pinterest • 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl) • Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl) • Pinterest pins with prices get 36% more likes than those without. (Shopify) • 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
  24. 24. www.treacyinfo.com
  25. 25. www.treacyinfo.com YouTube/Ustream • Great way to inform • Great way to teach • Worth 1,000 words • Help new audience find you • Easy to do www.ustream.tv
  26. 26. www.treacyinfo.com Build a Space for your Story
  27. 27. www.treacyinfo.com So, what’s your social media plan?
  28. 28. www.treacyinfo.com Random Tips • Use your own voice! • Engage in conversations • Lead people to action – Polls – Ask questions • Make it easy to share everything • Trying ads? Think about promoted posts
  29. 29. www.treacyinfo.com Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com

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