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Facebook 101

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Facebook 101

  1. 1. www.treacyinfo.com Facebook 101 Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com
  2. 2. www.treacyinfo.com Impact of Social Media http://www.youtube.com/watch?v=QUCfFcchw1w
  3. 3. www.treacyinfo.com Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community) http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
  4. 4. www.treacyinfo.com Facebook Company Page
  5. 5. www.treacyinfo.com Person/Profile • Post updates, images, videos, polls • Friend People • Join Groups • Like Pages • Comment, like, share posts • Tag • Send private messages
  6. 6. www.treacyinfo.com What Others See
  7. 7. www.treacyinfo.com A Page
  8. 8. www.treacyinfo.com Advantages • Look like a business • Multiple admins • Tie in with Places • Non FB users see more • Great analytics
  9. 9. www.treacyinfo.com Surf like a Profile • Now you can interact on Facebook as a Page • Just know who you are before you comment!
  10. 10. www.treacyinfo.com Let’s Create a Page
  11. 11. www.treacyinfo.com www.facebook.com/pages/create.php 1. Pick a category & name 2. Add a profile picture 3. Make it rich & engaging (Apps) 4. Publish 5. Update Regularly
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  19. 19. www.treacyinfo.com Invite friends now or later…
  20. 20. www.treacyinfo.com What you see…
  21. 21. www.treacyinfo.com Need to Update…
  22. 22. www.treacyinfo.com Add a Cover… • 851 pixels wide and 315 pixels tall – Or must be at least 399 pixels wide • Rules: – No prices or specials – No contact info – No urging to like • GraphicRiver.net
  23. 23. www.treacyinfo.com Share the Responsibility…
  24. 24. www.treacyinfo.com Set Permissions
  25. 25. www.treacyinfo.com Facebook Tech Talk • Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you www.facebook.com/pages/create.php
  26. 26. www.treacyinfo.com So, what’s you social media plan?
  27. 27. www.treacyinfo.com Create Super Fans http://www.moontoast.com/blog/the-anatomy-of-a-fan-infographic
  28. 28. www.treacyinfo.com Strategy for a Facebook Page • Have a plan • Automate when possible • Work together • Serendipity "it's almost 30x easier to get into Harvard than it is to get into Facebook's news feed." - Infographic from PostRocket
  29. 29. www.treacyinfo.com Plan
  30. 30. www.treacyinfo.com What do you? • People want to connect – How do people connect with you? • People want to get worthwhile info – What info do you have? • People want to share worthwhile info – What info do you have that sharable?
  31. 31. www.treacyinfo.com Build a Space for your Story
  32. 32. www.treacyinfo.com Plan the Old School Way
  33. 33. www.treacyinfo.com Automate
  34. 34. www.treacyinfo.com Auto-Post via WordPress
  35. 35. www.treacyinfo.com Management Tools • HootSuite – www.hootsuite.com • Use Admin Tools • Be cautious
  36. 36. www.treacyinfo.com Work Together
  37. 37. www.treacyinfo.com Be Social • Like LqP people, places and things • Share each other’s stuff • Make a plan to cross promote @
  38. 38. www.treacyinfo.com Serendipity
  39. 39. www.treacyinfo.com Pay Attention and React • People want to know about the inside stuff • Watch what folks in the area and industry are talking about and post accordingly • Use the weather!!
  40. 40. www.treacyinfo.com Facebook Basics: Images, Tagging, Timeline
  41. 41. www.treacyinfo.com Add an Image
  42. 42. www.treacyinfo.com Click on Image to Tag • Tag – add links to people • Add Location • Edit – add comments, description… • Options – change direction, make profile, delete • Share • Like
  43. 43. www.treacyinfo.com The key to tagging in posts & comments @...
  44. 44. www.treacyinfo.com Change Posts on Timeline • Edit – Pin to Top – Hide from Timeline • Remove • Highlight means post to take up double width
  45. 45. www.treacyinfo.com Timeline • Left column • Generally includes your posts • Includes interaction with posts • Right column • Includes fiends who are fans • Includes recent activity – Such as likes • Includes posts from others
  46. 46. www.treacyinfo.com Surf like a Profile • Now you can interact on Facebook as a Page • Just know who you are before you comment!
  47. 47. www.treacyinfo.com Random Facts • Marketers (59%) use SM 6+ hours per week • SM has a 100% higher lead-to-close rate than outbound marketing. • 80% of US social network users prefer to connect to brands through Facebook. • Age 25 to 34, at 29.7% of users, is the most common age demographic.
  48. 48. www.treacyinfo.com Random Tips • The best time for engagement? 8 pm • Auto-posting to Facebook decreases likes and comments by 70%. • Highest traffic occurs mid-week between 1 to 3 pm. • On Thurs and Fri, engagement is 18% higher. • 50% of 18-24 year-olds go on Facebook when they wake up.
  49. 49. www.treacyinfo.com Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com

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