Digital Inclusion   Broadband Communities
Introduction• Community Technology Advisors - making the  connection between broadband and  economic development• Last few...
Intelligent Community        Framework• Broadband, Knowledge Workers, Innovation,  Digital Inclusion and Marketing• Framew...
Reasons People Do               Not Adopt• Digital Inclusion•      Too expensive (not affordable or people    do not    se...
Basic Education system KEY - baked into program; meeting people with appropriate       Success stories and usable training...
This is a hassle   These people do not pay their bills       ISP Challenges    They will drop after the subsidyCommunity M...
Digital Inclusion Key• People need a device             Elements it• People need to know how to use• People need a connect...
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Broadband communities

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Broadband communities

  1. 1. Digital Inclusion Broadband Communities
  2. 2. Introduction• Community Technology Advisors - making the connection between broadband and economic development• Last few years - two primary clients using Intelligent Community Forum framework• Dakota Future - Smart 21 Intelligent Community• Blandin Foundation - MN Intelligent Rural Communities NTIA BTOP SBA grant
  3. 3. Intelligent Community Framework• Broadband, Knowledge Workers, Innovation, Digital Inclusion and Marketing• Framework brings digital inclusion discussion to a different audience of economic developers and workforce developers with both motivation and resources
  4. 4. Reasons People Do Not Adopt• Digital Inclusion• Too expensive (not affordable or people do not see value)• Nothing on the Internet that I need (perceived lack of relevancy due to lack of knowledge)• Infrastructure and services• Lack of availability
  5. 5. Basic Education system KEY - baked into program; meeting people with appropriate Success stories and usable training when people are motivated.• Project Fine in Winona MN - Non-profit serving Hispanic and Asian immigrants. Classes with interpreters in two languages and classes in English KEY: Comfortable environment for new Americans with high levels of trust• Somali Cultural Center - Willmar, MN - Computer lab with training for men and women taught by technically competent Somali community members KEY: Comfortable environment for new Americans with high levels of trust.
  6. 6. This is a hassle These people do not pay their bills ISP Challenges They will drop after the subsidyCommunity Message - Non-adopters are toughfor providers to reach. They are older, poorerand less educated. Providers need communitypartners to reach and shift these non-adopters.MIRC raised adoption rates 15% faster in ourdemonstration communities than the ruralMinnesota statewide rate and we believe ourstatewide activities has a stimulating effectstatewide.Rural MN has approximately 500,0000 rural
  7. 7. Digital Inclusion Key• People need a device Elements it• People need to know how to use• People need a connection to the network• Low-income people do not prefer mobile connections, this is what they can afford. People of higher incomes connect in every which way.• Go where people are to train them and connect them rather than expecting to be able to effectively market to them and

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