IPod: YouTube7 Online Marketing Tools<br />Ann TreacyTreacy Information Services<br />atreacy@treacyinfo.com<br />
Things to Consider<br />What is your goal?<br />What will get you there?<br />How will you measure success?<br />Here are ...
1. Web Site<br />56% of those surveyed said they would like live help before making a real estate purchase online<br />Mak...
2. Email Newsletters/Alerts<br />Collect email addresses & permission<br />Send regularly or periodically<br />Send someth...
3. Blogging<br /><ul><li>Looks like a web site, acts like a web site, easy to maintain, and it's cheap!
Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…
Establishes you as an expert</li></li></ul><li>&quot;When you write, you make a sound in the reader&apos;s head. It can be...
4. Microblogging/Twitter<br />Microblogging limited to 140 characters, sent only to subscribers<br />A great way to advert...
Application in Real Estate<br />Search for Twits in your area – follow them, befriend themhttp://search.twitter.com/advanc...
5. Photo Sharing<br />An easy way to post a lot of pictures on your web site<br />A good way to get found for people looki...
6. Video Sharing<br />Start a YouTube Channel - YouTube<br />You don’t need quality video.<br />Do video tours, give advic...
7. Join a Social Network<br />LinkedIn, Facebook, MySpace, Plaxo…<br />Great for renewing connections with friends, collea...
Facebook – Advanced Use<br />Facebook Page<br />Visible to everyone<br />View visitor statistics<br />Add applications<br ...
Ride the tailcoats… <br />Post a comment on a blog<br />Ask social media savvy clients to mention you<br />Partner with ot...
Just Start!<br />Resources from the presentation can be found at<br />www.byteoftheweek.com/<br />Or <br />www.slideshare....
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7 Online Marketing Tools Real Estate

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A presentation given by Ann Treacy (Treacy Information Services) to the Professional Women in Real Estate group in St Paul Minnesota on September 10, 2009.

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  • Want to Promote your Property and Real Estate Services on IBMproperty.com?
    IBMproperty.com Group is an easy way to bring Real Estate professionals together online. A LinkedIn Group (IBMproperty.com) makes sense for Real Estate CEO, Advisor/Consultants, Agents & Dealers, Builders & Developers, Construction Material Suppliers, Individual/Owner, and more.
    We would be glad if you can also join our group on LinkedIn as we all can share our property details with others on that group. You can take advantage of the people added in my group and also you can share this group and my profile with the others. The link is given below:-
    Profile: http://in.linkedin.com/pub/neha-sharma/44/515/a44
    Group: http://www.linkedin.com/groups/IBMpropertycom-4368136
    Regards
    Neha Sharma
    www.IBMproperty.blogspot.com
       Reply 
    Are you sure you want to  Yes  No
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7 Online Marketing Tools Real Estate

  1. 1. IPod: YouTube7 Online Marketing Tools<br />Ann TreacyTreacy Information Services<br />atreacy@treacyinfo.com<br />
  2. 2. Things to Consider<br />What is your goal?<br />What will get you there?<br />How will you measure success?<br />Here are some tools…<br />
  3. 3. 1. Web Site<br />56% of those surveyed said they would like live help before making a real estate purchase online<br />Make it easy for them to contact you!<br />Social Media will boost your SEO<br />
  4. 4. 2. Email Newsletters/Alerts<br />Collect email addresses & permission<br />Send regularly or periodically<br />Send something of value<br />Track results<br />If I had limited funds and limited time. This is the one thing I would do for online promotion.<br />
  5. 5. 3. Blogging<br /><ul><li>Looks like a web site, acts like a web site, easy to maintain, and it's cheap!
  6. 6. Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…
  7. 7. Establishes you as an expert</li></li></ul><li>&quot;When you write, you make a sound in the reader&apos;s head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion.&quot; - Russell Baker, U.S. columnist and journalist<br />
  8. 8. 4. Microblogging/Twitter<br />Microblogging limited to 140 characters, sent only to subscribers<br />A great way to advertise last minute opportunities<br />Twittering goes to a web site or comes as a text message<br />
  9. 9. Application in Real Estate<br />Search for Twits in your area – follow them, befriend themhttp://search.twitter.com/advanced<br />Search for folks looking for homes<br />Tweet from local hotspots<br />
  10. 10. 5. Photo Sharing<br />An easy way to post a lot of pictures on your web site<br />A good way to get found for people looking for pictures or posting pictures for you<br />A good way to sell a house<br />Get comments<br />
  11. 11. 6. Video Sharing<br />Start a YouTube Channel - YouTube<br />You don’t need quality video.<br />Do video tours, give advice (Monthly Skinny)<br />Easier than writing a blog for some people<br />
  12. 12. 7. Join a Social Network<br />LinkedIn, Facebook, MySpace, Plaxo…<br />Great for renewing connections with friends, colleagues, new employees<br />Build your expertise, talk about what you’re doing or selling or buying..<br />
  13. 13. Facebook – Advanced Use<br />Facebook Page<br />Visible to everyone<br />View visitor statistics<br />Add applications<br />Marketplace<br />Sell/advertise items<br />Group<br />Visible only to group members<br />Able to send bulk invitations – so easier to grow list of members<br />Events<br />Post open houses, invite folks<br />
  14. 14. Ride the tailcoats… <br />Post a comment on a blog<br />Ask social media savvy clients to mention you<br />Partner with others for e-newsletters or other specials<br />
  15. 15. Just Start!<br />Resources from the presentation can be found at<br />www.byteoftheweek.com/<br />Or <br />www.slideshare.net/atreacy<br />Ann Treacy<br />atreacy@treacyinfo.com<br />651.239.4581<br />
  16. 16. Bonus Slide<br />

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