How did SpecialChem Clients...

          Accelerate a new product launch
to exceed yearly sales objective in less than 6 ...
5,000,000+ chemicals & materials professionals used SpecialChem in 2009

1,000,000+ technical data sheets downloaded / yea...
Connect to the World’s Largest Online Network
of Chemicals and Material Specifiers



    Plastics & Elastomers    Adhesiv...
We Add Human Expertise to Interactive Marketing

Our 10 years of experience has taught us         their needs in relation ...
Accelerate Growth
                           with Interactive Marketing Solutions

For us, Interactive Marketing goes much...
Market Penetration Solution
                                        Need to accelerate the global launch of your new produ...
Market Testing Solution
                                        Are you sure your new product’s performances fit the marke...
Opportunity Mapping Solution
                                        Are you looking for new applications for your product...
Let the SpecialChem Team
Accelerate your Innovation and Business Development
    through access to the World’s Largest Net...
Contact us
                               In Europe: +33 172-763-900
                       In North America : +1 404-210-...
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Special Chem Interactive Marketing Solutiions

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SpecialChem Interactive Marketing Solutions for the Chemical industry:
1) Market Opportunity mapping
2) Market Testing
3) Market Penetration
4) Product Banding and Technology Awareness

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Special Chem Interactive Marketing Solutiions

  1. 1. How did SpecialChem Clients... Accelerate a new product launch to exceed yearly sales objective in less than 6 months? Validate applications and find development partners in a few months? Fill their R&D pipeline with breakthrough innovations for the next 5 years
  2. 2. 5,000,000+ chemicals & materials professionals used SpecialChem in 2009 1,000,000+ technical data sheets downloaded / year A network of 450,000+ fully profiled members Deep member profiles based on behavior Equal member representation from Americas, Europe and Asia Pacific Extended network of 300+ independent technical and market experts Our network includes
  3. 3. Connect to the World’s Largest Online Network of Chemicals and Material Specifiers Plastics & Elastomers Adhesives & Sealants Coatings & Inks Cosmetics Every year SpecialChem drives more than Do you need to launch your innovation to 5,000,000 global technical professionals automotive or electronic OEMs? Need to to its websites. identify unmet needs from the architectural coating or structural adhesive formulators? Over the past decade, we have created Need to validate your R&D the world’s largest and most efforts for skincare or hair profiled network of chemicals "Over the past decade, care products? and materials specifiers. we have created the At over 450,000 members With SpecialChem, you can globally and increasing at world’s largest and gain immediate access to an average of 10% annually, most profiled network specifiers in these markets you can’t find a more active of chemicals and and many more to help you community of professionals materials specifiers." accelerate your innovation developing new products and business development. with chemicals. Thanks to our specialized profiling techniques, we are able to collect details on each of our members - their markets, their problems, the materials they need - and this is completely unique in the world.
  4. 4. We Add Human Expertise to Interactive Marketing Our 10 years of experience has taught us their needs in relation to the Client’s product, one thing: there is no business without and even helping to create effective WebSeminar human expertise! presentations... To help our Clients realize new business Next, we have the option to tap into our from our unique network unique network of 300+ of members, we provide "There is no business independent experts to human expertise at two without human expertise! " further understand market levels. opportunities, trends, and unmet needs. From bio-based chemicals to First, our staff of engineers and marketers nanotechnologies, from Building & Construction specializing by market, work hand in hand to Automotive and Electronics, we probably with the Client’s team, for example qualifying have the expertise you need to accelerate your business potential of leads by personal phone innovation and your business development. calls, interviewing network members about Our 300+ expert network includes Dr. Donald Rosato Plastics expert Internationally recognized as a leader in plastics technology Edward Petrie Adhesives and sealants expert 35 years experience in the industry Barbara Olioso Natural cosmetics expert Over 10 year experience in formulation and marketing of natural cosmetics Jochum Beetsma Coatings expert Experienced industry expert and recognized lecturer
  5. 5. Accelerate Growth with Interactive Marketing Solutions For us, Interactive Marketing goes much Whether you need to find where yo u r beyond technical data sheets, advertising future growth opportunities are, test a product banners, or leads generation. concept, or accelerate a product launch, we have developed proprietary Interactive SpecialChem Interactive Marketing Solutions Marketing methodologies. With a proven track help you to accelerate growth all along the record and measurability. product life cycle. Through access to the world’s largest network of chemicals and materials specifiers, our teams help accelerate your new product and new bu- siness development. For each of our Clients, we engi- neer our proprietary Interactive Marketing methodologies to provide: • Certainty in your business development decisions • Unmatched acceleration of your business development • A dramatically extended market reach • A clear measurability of results • At reduced costs Proven Proprietary Methodologies Speed to Results Extended Reach Measurability New Benchmark in Cost-Effectiveness
  6. 6. Market Penetration Solution Need to accelerate the global launch of your new product? Need to expand your business in new regions? Unique Targeting Need to reach 80% of your target market in less than 2 months? through highly Need real “business opportunities”, not just “sales leads”? Profiled Network Need to develop into a resource intensive niche application? You have a truly differentiated product? Don’t let eMarketing companies exhaust Proven Thanks to the world’s largest and most your sales forces by providing tons of leads and Measurable profiled community of chemicals and with no business potential behind them! materials specifiers, Methodologies SpecialChem will promote "SpecialChem will promote SpecialChem’s Market your product and deliver your product and deliver Pe n e t r a t i o n S o l u t i o n s an impressive number of an impressive number provide the extra reach and business opportunities exactly remove the extra qualification in your target, beyond your of business opportunities pain so that you can concentrate existing reach. exactly in your target" on closing new business! Human Plus, we will detect professionals working We manage your business development funnel Qualification on new products and personally call them if we suspect that your product could have BUSINESS of Leads into a fit. Both with a time saving and resource OPPORTUNITIES efficiency that are hard to believe. Opportunities Sampling And it doesn’t stop there. Our dedicated team of Lead-to-Business managers will Tests over-qualify and categorize these leads to help you concentrate on the real business Approval opportunities. Don’t wait for the next tradeshow or SALES ineffective print ad to deliver results. Testimonial Benefits New Business Beyond Your Undisclosed Reach Global Marketing Ma- nager, Coatings addi- Cost-effective use of Precious tives company Sales Resources With SpecialChem’s global reach into the architectural coatings market, we were able to accelerate the market penetration of our new additive and exceed our yearly sales Contact projection in less than six months In Europe: +33 172-763-900 In North America : +1 404-210-7714 interactive-marketing@specialchem.com www.specialchem.com/im
  7. 7. Market Testing Solution Are you sure your new product’s performances fit the market priorities? Make sure Do you know the optimal pricing to propose to each market? your Product What if you could access early validation partners beyond your own is what reach? the Market wants You have the first kilograms of a promising performance profile of your product, which lab-innovation or the feeling that some of is a good first step to sales. And a substantial your existing products could have a fit in saving of resources. new markets or applications. Create We can help you to validate Real-time Market Testing "Market Testing massi- massively reduces your time the reality of your opportunity. First Success And fine-tune your value vely reduces your time to market while dramatically proposition. to market while drama- increasing the probability of even before tically increasing the success of your new product Product Launch The SpecialChem team of probability of success" launch. technology exper ts and marketers will determine the hypothesis to validate and share these hypotheses with the right people in the market. We can test the market acceptance Market Needs or Benefits as well as the price acceptance of your Let Potential ? product. We can also find validation Ma tch tch Ma partners for you to further refine the ideal Customers ? Develop for You SpecialChem Product Network Price Performance Acceptance Benefits Profile Accelerated Validation and Extended Reach Validated Market Acceptance for your Product Testimonial Reduced Time to Market Benjamin Gonzalez Increased Success Probability CEO, METabolic EXplorer of Product Launch With SpecialChem Interactive Marketing Solutions, we’ve been able to validate the applications of our brand new bio-based PDO, and to find key validation partners. In Contact less than 6 months. In Europe: +33 172-763-900 In North America : +1 404-210-7714 interactive-marketing@specialchem.com www.specialchem.com/im
  8. 8. Opportunity Mapping Solution Are you looking for new applications for your product? Are you making the right R&D investment decisions? 300+ Technical Are you sure you know the real market needs? and Market Experts Are bio-based chemicals a real opportunity for your business? Would you like to drive breakthrough innovation? You have ideas of new growth opportunities But unlike some market research firms, we The Power of a for your business but you need to validate won’t leave you with an over abundance Network to uncover them. You want fresh ideas of charts and numbers to coming directly from market "Opportunity Mapping analyze. We will concentrate New Ideas needs. The SpecialChem Solution will help you on the substance of your team will work with you to make investment decisions opportunity, because we and Unmet Needs help identify your future with an increased degree will deeply understand it. market opportunities. of certainty" SpecialChem’s market-centric For example, SpecialChem’ Oppor tunit y M apping unique ideation tools (ideationLAB™) are Solution will help you make investment designed to capture dormant ideas decisions with an increased degree of Support within your own organization. Our network certainty and accelerated speed, to keep of technology and market experts might you well in front of your competition. for Data-Driven reveal what your products could bring in markets you haven’t even considered. Decisions By accessing our online network of chemical and material specifiers, we can identify Testimonial unmet needs, market trends and technology evolutions. Or even request innovative ideas. Jill Rykert Personal Market Development Manager, Dow Corning Phone Interviews When we needed to fill our pipeline to Key Players with new opportunities, we turned Benefits to SpecialChem to establish contact with the market. The programs Increased Level of Certainty that we implemented enabled us to for your Investment reach beyond our existing network Decisions into a new area – and to gain feedback on where producers were Accelerated Mapping of struggling to achieve their goals. Opportunities SpecialChem has played a key role Broadened Vision to Enable in the framing of our portfolio. And our portfolio is populated with Real Innovation game-changing, breakthrough opportunities that transcend existing marketing and technology limitations. SpecialChem is all about Contact making connections – and for Dow Corning establishing In Europe: +33 172-763-900 connections for competitive advantage In North America : +1 404-210-7714 is a foundational requirement for interactive-marketing@specialchem.com innovation. www.specialchem.com/im
  9. 9. Let the SpecialChem Team Accelerate your Innovation and Business Development through access to the World’s Largest Network of Chemicals & Materials Specifiers Which Solution is right for you: Market Penetration? Market Testing? Opportunity Mapping? Contact us today to discuss your needs In Europe: +33 172-763-900 In North America : +1 404-210-7714 interactive-marketing@specialchem.com www.specialchem.com/im
  10. 10. Contact us In Europe: +33 172-763-900 In North America : +1 404-210-7714 interactive-marketing@specialchem.com www.specialchem.com/im Copyright © 2010 SpecialChem S.A.

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