Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
your Content engine 
Hosted By: special guest: 
@Atomic_reach @rtmixmktg 
How do you describe a content engine? 
Tom Trean...
Upcoming SlideShare
Loading in …5

Revving Up Your Content Engine


Published on

This week, we sat down with @RtMixMktg to discuss brand storytelling during our #AtomicChat. Featuring contributions from @wakefly, @BH_Social, @irahaberman, @srvwiz, @quirkyjuice, @LindsayFultz and @LucyMartinMedia.

Published in: Marketing
  • Login to see the comments

Revving Up Your Content Engine

  1. 1. your Content engine Hosted By: special guest: @Atomic_reach @rtmixmktg How do you describe a content engine? Tom Treanor @RtMixMktng Content Engine is team, processes and tools that generate quality, consistent and targeted content #atomicchat Wakefly @wakefly Content engine is your procedure for creating meaningful and valuable material to engage your audience #AtomicChat Brandon Harig @BH_Social Content engine is all about developing quality, branding-based content that expand awareness, product/srvc perception #AtomicChat Why do content engines stall? Tom Treanor @RtMixMktng Content Engines stall -> writing to blended audience, lack of analysis on topics & types, no metrics or low quality content Ira Haberman @irahaberman Content engines stall, because they often aren’t consistent, and people don’t audit for change. These things evolve people! Sourav Sharma @srvwiz Content engines fails due to lack of consistency and patience... #atomicchat What does it mean when you’re writing to a blended audience? Tom Treanor @RtMixMktng Content Marketing blended audience is no audience. Trying to write on general topics but writing to no one in particular #atomicchat Tom Treanor @RtMixMktng Blended audience limits topics, depth & impact of content. Picking target audiences & meeting information gaps is powerful#atomicchat Content marketing is about art & science. What is the right mix? Wakefly @wakefly The art is in the writing. The science is in the data. Use both wisely. #AtomicChat Tom Treanor @RtMixMktng Art=quality writing, design sense, storytelling, audience connection - Science=keyword, audience analysis, results tracking #atomicchat Tom Treanor @RtMixMktng Content Marketing is a blend of powerful, authentic content AND prioritization & adjustment based on data, research #atomicchat Jules @quirkyjuice Art is the framework of content. Science is the meat. #atomicchat How do you make sure your content is good for social? Tom Treanor @RtMixMktng Socially shareable content: new angles on old topics, going the extra mile, tackling important questions, great visuals #atomicchat The Middle Child @LindsayFultz Make sure it is mobile friendly and short, sweet, visual and actionable. #ATOMICCHAT Lucy Martin @LucyMartinMedia Listen to your audience & the quality of your content will become pretty clear. #AtomicChat How do you make your posts go from average to great? Tom Treanor @RtMixMktng To make blog posts great, don’t churn out volume sacrificing quality. Leave them thinking “Wow, that was awesome!” #atomicchat Tom Treanor @RtMixMktng For great blog posts - topics your target customers really care about + raise the bar on delivering value + great visuals #atomicchat Jules @quirkyjuice Listening. Listening to your audience and SHOWING that you listen to them. #engagement #atomicchat #AtomicChat Numbers 608 294.6K 24.4M Tweets REach #ATOMICCHAT october 13, 2014 Revving up IMPRESSIONS Chat stats provided by FREE trial code for our community: 30daygo EVERY MONDAY at 9PM EST/8pm CST/6pm pst #ATOMICCHAT Learn HOW TO CREATE QUALITY CONTENT DOWNLOAD THE FRE EBOOK NOW