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TNS Gti prospectus


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TNS: IT и Телекоммуникации: 2010

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TNS Gti prospectus

  1. 1. Global Telecoms Insights 2010 A world of mobile insight
  2. 2. Contents TNS GTI 2010 Study
  3. 3. Study positioning: Global Telecoms Insights (GTI) 2010 is designed to facilitate global and local decision making <ul><li>The study is utilised by major industry players in the following ways: </li></ul><ul><ul><li>A strategic planning tool for marketing, communication and product development </li></ul></ul><ul><ul><li>A driver of insight into the consumer relationship with mobility </li></ul></ul><ul><ul><li>An indicator of differing consumer behaviours across regions and consumer groups </li></ul></ul><ul><li>The GTI study is designed by our industry partners, to ensure that the most up-to-date and relevant information is collected </li></ul><ul><li>TNS brings an ‘adhoc’ mentality to this research to ensure that each client’s needs are catered for </li></ul>TNS GTI 2010 Study
  4. 4. It looks to understand the evolution of global, regional and local trends in mobile technology <ul><li>Regions covered: </li></ul><ul><li>N America: USA, Canada </li></ul><ul><li>Europe: UK, France, Germany, Spain, Italy, Netherlands, Sweden, Russia </li></ul><ul><li>Dev Asia: Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan, Australia </li></ul><ul><li>China: China only </li></ul><ul><li>India: India only </li></ul><ul><li>Emerg Asia: Pakistan, Indonesia, Vietnam, Thailand, Cambodia, Philippines </li></ul><ul><li>Lat Am: Mexico, Brazil, Argentina, Colombia, Guatemala </li></ul><ul><li>M East: Saudi Arabia, UAE </li></ul><ul><li>Africa: South Africa, Kenya, Nigeria </li></ul><ul><li>New markets for ‘09: Guatemala, Colombia, Cambodia, Philippines, Kenya, Nigeria </li></ul><ul><li>Markets omitted: Egypt, Morocco, Kuwait </li></ul>TNS GTI 2010 Study 35 markets; 24000 respondents; Interviewing November 2009
  5. 5. 2009 example output TNS GTI 2010 Study
  6. 6. The economic downturn and growing market maturity has impacted planned mobile phone purchases, especially for pre-paid users % looking to replace phone in next 6 months (2008) Denotes significant difference TNS GTI 2010 Study (28%) (49%) (32%) (49%) (26%) (21%) (32%) (16%) (32%) (36%) (55%) (30%)
  7. 7. However, consumers still remain aspirational, and largely willing to upgrade from their current devices +$52 +$18 +$73 TNS GTI 2010 Study
  8. 8. The point of sale is critical in the information gathering process All sources of information consulted when looking to buy a mobile phone Global (2008) Word of mouth Point of sale Marketing / ads % Knowledge TNS GTI 2010 Study (42%) (N/A) (N/A) (37%) (35%) (15%) (14%) (N/A) (18%) (15%) (14%) (2%) (21%)
  9. 9. Lack of alternatives push the mobile phone up the value chain in less Developed Markets % using MP3 player who have it available on mobile phone TNS GTI 2010 Study
  10. 10. Consumers in developed markets want something different! Form factor owned % Form factor desired TNS GTI 2010 Study
  11. 11. Contact details Sam Curtis TNS Sector Development Manager – Global Technology [email_address] TNS GTI 2010 Study