Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TNS Gti prospectus

579 views

Published on

TNS: IT и Телекоммуникации: 2010

Published in: Technology, Business, Travel
  • Be the first to comment

  • Be the first to like this

TNS Gti prospectus

  1. 1. Global Telecoms Insights 2010 A world of mobile insight
  2. 2. Contents TNS GTI 2010 Study
  3. 3. Study positioning: Global Telecoms Insights (GTI) 2010 is designed to facilitate global and local decision making <ul><li>The study is utilised by major industry players in the following ways: </li></ul><ul><ul><li>A strategic planning tool for marketing, communication and product development </li></ul></ul><ul><ul><li>A driver of insight into the consumer relationship with mobility </li></ul></ul><ul><ul><li>An indicator of differing consumer behaviours across regions and consumer groups </li></ul></ul><ul><li>The GTI study is designed by our industry partners, to ensure that the most up-to-date and relevant information is collected </li></ul><ul><li>TNS brings an ‘adhoc’ mentality to this research to ensure that each client’s needs are catered for </li></ul>TNS GTI 2010 Study
  4. 4. It looks to understand the evolution of global, regional and local trends in mobile technology <ul><li>Regions covered: </li></ul><ul><li>N America: USA, Canada </li></ul><ul><li>Europe: UK, France, Germany, Spain, Italy, Netherlands, Sweden, Russia </li></ul><ul><li>Dev Asia: Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan, Australia </li></ul><ul><li>China: China only </li></ul><ul><li>India: India only </li></ul><ul><li>Emerg Asia: Pakistan, Indonesia, Vietnam, Thailand, Cambodia, Philippines </li></ul><ul><li>Lat Am: Mexico, Brazil, Argentina, Colombia, Guatemala </li></ul><ul><li>M East: Saudi Arabia, UAE </li></ul><ul><li>Africa: South Africa, Kenya, Nigeria </li></ul><ul><li>New markets for ‘09: Guatemala, Colombia, Cambodia, Philippines, Kenya, Nigeria </li></ul><ul><li>Markets omitted: Egypt, Morocco, Kuwait </li></ul>TNS GTI 2010 Study 35 markets; 24000 respondents; Interviewing November 2009
  5. 5. 2009 example output TNS GTI 2010 Study
  6. 6. The economic downturn and growing market maturity has impacted planned mobile phone purchases, especially for pre-paid users % looking to replace phone in next 6 months (2008) Denotes significant difference TNS GTI 2010 Study (28%) (49%) (32%) (49%) (26%) (21%) (32%) (16%) (32%) (36%) (55%) (30%)
  7. 7. However, consumers still remain aspirational, and largely willing to upgrade from their current devices +$52 +$18 +$73 TNS GTI 2010 Study
  8. 8. The point of sale is critical in the information gathering process All sources of information consulted when looking to buy a mobile phone Global (2008) Word of mouth Point of sale Marketing / ads % Knowledge TNS GTI 2010 Study (42%) (N/A) (N/A) (37%) (35%) (15%) (14%) (N/A) (18%) (15%) (14%) (2%) (21%)
  9. 9. Lack of alternatives push the mobile phone up the value chain in less Developed Markets % using MP3 player who have it available on mobile phone TNS GTI 2010 Study
  10. 10. Consumers in developed markets want something different! Form factor owned % Form factor desired TNS GTI 2010 Study
  11. 11. Contact details Sam Curtis TNS Sector Development Manager – Global Technology [email_address] TNS GTI 2010 Study

×