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Atmel reached out to SupplyFrame for help in cracking the code to get through to engineers researching security solutions. Together they determined SupplyFrame’s IPO display ad was the answer. As one of the industry’s best-performing ad products, Atmel knew they could trust SupplyFrame IPO to reach and influence electronics engineers around the globe. Atmel’s goal was to bring a large number of targeted visitors to their security campaign landing page. Together with Atmel, SupplyFrame tested and optimized two creative units with thirteen total variations. SupplyFrame leveraged proprietary data and experience to design ads and develop calls-to-action that would urge engineers to click, resulting in the high-intent traffic Atmel desired. SupplyFrame’s top-performing IPO ads were key in bringing widespread attention to Atmel’s CryptoAuthentication product line. IPO proved effective at referring global electronics engineers to a page where they could learn more about Atmel’s CryptoAuthentication products and actively enter Atmel’s design win funnel. The SupplyFrame IPO ad portfolio exceeded Atmel’s campaign goal CTR as well as the industry average for display ads. As a result of this success, Atmel continues to be strong partner and has increased the number of campaigns running with SupplyFrame. For more information, please visit www.atmel.com or www.supplyframe.com.