1
6000000000
Unique
LIVE
EVIL
DR.EVIL
Multiple
Innovation
Dr.Yumi
   vs
Dr.HELL
Asset
Strategy
Tactics
Web
Marketing
Learn Learn Learn
IT Base
Learn Learn Learn
Search
Search
            Intrerest

                                 Action
Attention
                                    Share
...
Search
            Intrerest

                                 Action
Attention
                                    Share
...
KeyWord
Big Keyword




              Cheap Keyword
Big Keyword




              Cheap Keyword



         Longtail
Context
Keyword AD
        Keyword AD

                              Keyword AD
Keyword AD
                                  Keywo...
Keyword AD
        Keyword AD

                              Keyword AD
Keyword AD
                                  Keywo...
Operation
SEM
SEM
Search Engine Marketing
Top-Down
A/B Test
A/B Test
Landing Page Optimizing
PDCA
PDCA
Plan Do Check Action
Plan
 Plan    Do
                 Do

                 Check
Action   Check
                 Action
Naver


ADWords                    Overture



           CPC
          COST Per Click
SEO
SEO
Search Engine Optimizing
x=y
x=y*2
Bottom-UP
List Up
List Up
Result = Time * Contents
Viral
Viral
Word of Mouth Marketing
UCC
UCC
User Contents Creation
Viewer
Story
Story
Blog, Cafe, Community
Viewer
Psychology
Psychology
   Cheating
Who?
Who?
Robot Visiting
5000           186000




1000               1000




       Naver
5000


1000                      60000

500                        1000


       2006 2007   2008

        Yes24
Specific
Specific
Rotation Writing
2000           150




500                  20




       Yes24
2500


0           24
      500


0           24


    Yes24
Multi Blog
Multi Blog
  Multiplicity
hit

                yahoo

    naver      yes24
        daum           tistory   joins

y                                ...
homepage
                blog




                       aladdin

                interpark
kyobo   yes24
kyobo aladdin interpark yes24



            LPO

           SMO

cafe         Blog        Media

          Homepage
Automation
Analytics
+
Collaboration
Collaboration
   AD+BOOK
Puzzle +Ad
9000 kyobo Libro       3000       6000


2008/8                            2008/9

  5000    kyobo Libro interpark     300...
9000 kyobo Libro       3000       6000


2008/8                            2008/9

  5000    kyobo Libro interpark     300...
MOTTO
MOTTO
Give&Give&Give&Give&Take
Insight
Insight
Don’t Think ROI
I
I
Idea, Identity, Invented
!
!
Don’t Trust Old Data
Simplicity
Simplicity
  Complicity
Management
           Marketing
Planning
                                tax affairs
Management
           Marketing
Planning
                                tax affairs




              CORE
Make
RULE
Alliance
Alliance
 Star Alliance
END
END
oojoo.net
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
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약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
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약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
약자를위한마케팅
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약자를위한마케팅

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약자를위한마케팅

  1. 1. 1 6000000000
  2. 2. Unique
  3. 3. LIVE
  4. 4. EVIL
  5. 5. DR.EVIL
  6. 6. Multiple
  7. 7. Innovation
  8. 8. Dr.Yumi vs Dr.HELL
  9. 9. Asset
  10. 10. Strategy
  11. 11. Tactics
  12. 12. Web Marketing
  13. 13. Learn Learn Learn
  14. 14. IT Base Learn Learn Learn
  15. 15. Search
  16. 16. Search Intrerest Action Attention Share AISAS
  17. 17. Search Intrerest Action Attention Share AISAS
  18. 18. KeyWord
  19. 19. Big Keyword Cheap Keyword
  20. 20. Big Keyword Cheap Keyword Longtail
  21. 21. Context
  22. 22. Keyword AD Keyword AD Keyword AD Keyword AD Keyword AD Context
  23. 23. Keyword AD Keyword AD Keyword AD Keyword AD Keyword AD Context
  24. 24. Operation
  25. 25. SEM
  26. 26. SEM Search Engine Marketing
  27. 27. Top-Down
  28. 28. A/B Test
  29. 29. A/B Test Landing Page Optimizing
  30. 30. PDCA
  31. 31. PDCA Plan Do Check Action
  32. 32. Plan Plan Do Do Check Action Check Action
  33. 33. Naver ADWords Overture CPC COST Per Click
  34. 34. SEO
  35. 35. SEO Search Engine Optimizing
  36. 36. x=y
  37. 37. x=y*2
  38. 38. Bottom-UP
  39. 39. List Up
  40. 40. List Up Result = Time * Contents
  41. 41. Viral
  42. 42. Viral Word of Mouth Marketing
  43. 43. UCC
  44. 44. UCC User Contents Creation
  45. 45. Viewer
  46. 46. Story
  47. 47. Story Blog, Cafe, Community
  48. 48. Viewer
  49. 49. Psychology
  50. 50. Psychology Cheating
  51. 51. Who?
  52. 52. Who? Robot Visiting
  53. 53. 5000 186000 1000 1000 Naver
  54. 54. 5000 1000 60000 500 1000 2006 2007 2008 Yes24
  55. 55. Specific
  56. 56. Specific Rotation Writing
  57. 57. 2000 150 500 20 Yes24
  58. 58. 2500 0 24 500 0 24 Yes24
  59. 59. Multi Blog
  60. 60. Multi Blog Multiplicity
  61. 61. hit yahoo naver yes24 daum tistory joins y o chosun interpark aladdin kyobo
  62. 62. homepage blog aladdin interpark kyobo yes24
  63. 63. kyobo aladdin interpark yes24 LPO SMO cafe Blog Media Homepage
  64. 64. Automation
  65. 65. Analytics
  66. 66. +
  67. 67. Collaboration
  68. 68. Collaboration AD+BOOK
  69. 69. Puzzle +Ad
  70. 70. 9000 kyobo Libro 3000 6000 2008/8 2008/9 5000 kyobo Libro interpark 3000 2008/10 2008/11 12 Auction
  71. 71. 9000 kyobo Libro 3000 6000 2008/8 2008/9 5000 kyobo Libro interpark 3000 2008/10 2008/11 12 Auction Timeline
  72. 72. MOTTO
  73. 73. MOTTO Give&Give&Give&Give&Take
  74. 74. Insight
  75. 75. Insight Don’t Think ROI
  76. 76. I
  77. 77. I Idea, Identity, Invented
  78. 78. !
  79. 79. ! Don’t Trust Old Data
  80. 80. Simplicity
  81. 81. Simplicity Complicity
  82. 82. Management Marketing Planning tax affairs
  83. 83. Management Marketing Planning tax affairs CORE
  84. 84. Make RULE
  85. 85. Alliance
  86. 86. Alliance Star Alliance
  87. 87. END
  88. 88. END oojoo.net

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