SITECORE + MSCRM
Presented by:




                  Chris Spears | chris@arkesystems.com | 404.812.3123
When technology comes together?
•       Public Web                                                                   • Sal...
Sitecore CMS & OMS
•   Public Web                                  • Public Web
•   Mobile Sites                          ...
Microsoft Dynamics CRM 2011
            • Sales Force                  • Sales Force Automation
              Automation
 ...
Precision Engine
                                                 • Content Targeting
Precision                           ...
Marketing Automation Tools
                                               • List Management
                      Marketin...
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Arke Tech Integration Specific

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Arke Systems Vision for Content Management Systems, Customer Relationship Management Systems, Marketing Automation, and Precision Engine Database.

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Arke Tech Integration Specific

  1. 1. SITECORE + MSCRM Presented by: Chris Spears | chris@arkesystems.com | 404.812.3123
  2. 2. When technology comes together? • Public Web • Sales Force • Mobile Sites Automation • Persona Matching • Customer Service • SEO/SEM • Marketing ROI • Reporting Sitecore Microsoft CMS & Dynamics OMS CRM Marketing Precision Automation Engine • List Management • Content Targeting • Lead Scoring • Visitor Analytics • Spam Scoring • Social Media Profiling • Drip Campaigns • Jigsaw and Hoovers Integration Chris Spears | chris@arkesystems.com | 404.812.3123
  3. 3. Sitecore CMS & OMS • Public Web • Public Web • Mobile Sites – Multi lingual • Persona Matching • SEO/SEM – Distributed content editing Sitecore • Mobile Sites CMS & – Per device templates OMS – Same content base • Persona Matching – Any # of profiles – Multi variable scoring • SEO/SEM – Rules to enforce – Analytics to monitor spend Chris Spears | chris@arkesystems.com | 404.812.3123
  4. 4. Microsoft Dynamics CRM 2011 • Sales Force • Sales Force Automation Automation • Customer Service – Opportunity management • Marketing ROI – Sales process workflows Microsoft • Reporting • Marketing ROI Dynamics – Email, Web, SEM, etc.. CRM – Real time adjustments • Reporting – Revenue forecasting – Activity tracking • Customer Service – Ticket tracking – Knowledge base Chris Spears | chris@arkesystems.com | 404.812.3123
  5. 5. Precision Engine • Content Targeting Precision – Content and images Engine – Email, direct mail, social • Content Targeting • Visitor Analytics • Visitor Analytics – First party analytics • Social Media Profiling – Action profiling • Jigsaw and Hoovers Integration • Social Media Profiling – Mentions tracking – Follower tracking • Jigsaw and Hoovers Integration – Automated contact lookups – Information validation Chris Spears | chris@arkesystems.com | 404.812.3123
  6. 6. Marketing Automation Tools • List Management Marketing – Multiple campaigns Automation – CRM and web integration • Lead Scoring • List Management – Across multiple dimensions • Lead Scoring • Spam Scoring – Lead grading • Drip Campaigns • Spam Scoring – Spam probability – Email appearance across platforms • Drip Campaigns – Activation workflows – Web and social integration Chris Spears | chris@arkesystems.com | 404.812.3123

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