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Read any publication - online or off - and you're sure to find at least one article on social media. 'Experts' abound, and advice flows from every direction. However, many business owners are still struggling with the 'why' of social media as it relates to their firms. Join Adrienne Cregar Jandler for a look at Social Media and what you, as business owners, need to know as you determine how you will use social media.