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Lipscomb MBA presentation

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Lipscomb MBA presentation

  1. 1. Public Relations In 2011 and Beyond Brannan Atkinson, APR President Atkinson Public Relations
  2. 3. PR Media relations/ publicity Crisis communications Community relations Employee Communications
  3. 6. Who is the media now?
  4. 8. PR 1.0 PR 2.0 + Blogging Social media integration Authority publishing “ Be your own media”
  5. 9. Brannan Atkinson, APR President Atkinson Public Relations [email_address] 615.963.1302

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