his Council Perspective, “Competing in an Age of Multi-Localism,” identifies five new pressures that are giving rise to the age of multi-localism, characterized by the preference for local communities, industries, products, cultures, and customs. As a result, the dominant global business strategy is transitioning from globalization to localization. Global survey data show that the majority of companies are already making strategy changes and that most are shifting toward or considering a localization strategy. However, companies need to go further to become locally integrated enterprises. This requires recalibrating their global footprint and developing sensory perception in all markets in which they operate.