tools for online reputation


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tools for online reputation

  1. 1. 67 Tools ForOnline Reputation Management
  2. 2. Being mentioned in social media can be a threat if there iscriticism, but can also generate benefits if such criticisms arereversed.
  3. 3. For the first time in the history of communications, 1.7 billionpeople have the ability to access information and communicatewith each other for free; that access equals power.
  4. 4. From simply expanding the reach of your organization topromoting your personal expertise in a field, SocialTechnology is a vital tool, which if managed properly, canenhance your personal and your organization’s onlinereputation and latent potential like never before- literally withthe push of a few buttons!
  5. 5. Importance of online reputation for organizationsWill soon dictate/impact(a) How much you can sell(b) Level of employees you can recruit(c) Ability to attract investors.
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  7. 7. • Develop a Listening Process. This must include multiple methods for listening to what people might be saying about you online.• For a person promoting his or her reputation or brand, listening programs should include the use of multiple tools and alerts such as, alerts, Google alerts, and Yotify (promoted as Google alerts on “steroids”).
  8. 8. Free social media monitoring tools Daily or real-time alerts emailed to you whenever a specific keyword (chosen by you) is mentioned. Search engine and monitoring tool for user- generated media and blogs. Twitter’s very own search tool is a great resource. Can be subscribed to as an RSS ffed. A Social news website allows people to vote stories up or down called digging and burying.
  9. 9. Free social media monitoring tools The world’s leading social bookmarking service to keep, share and discover the best of the web. A social media search engine that searches user generated content such as blogs, comments, bookmarks, events etc. Allows you to create a custom-made page to display search results. A web-based personal news aggregator that can be used in place of a desktop client.
  10. 10. Free social media monitoring tools FriendFeed Search - Scans all FriendFeed activity. Alerts you to when a Wikipedia entry has been changed. A simple way for you to begin measuring your brand’s visibility on the social web. This service watches comments/follow-ups on Blog posts and similar content such as Flickr or Digg.
  11. 11. •You must establish an Engagement Policy, which defines how you will respond to the positive and negative things said about you and your brand.•You must determine who will respond, when they will respond, and how they will respond. This is critical because you want to minimize negative mentions or get people to retract them because you reached out. And, you want to see positive mentions as possible connections and sales opportunities.
  12. 12. •The most profound tool for establishing an engagement policy is to actually engage!•Be present within the community of your fans and consumers by posting on their sites, interacting on microblogs and your website, and by developing an open-dialogue.•This type of community building will do a lot towards keeping a positive online reputation.
  13. 13. Free online reputation management tools. Twitter is a social networking and microblogging service. Facebook is a social networking site which helps you to connect and share with the people in your life. YouTube is a video-sharing website on which users can upload, share, and view videos. LinkedIn is a professional business-oriented social networking site to strengthen and extend your existing network of trusted contacts. Squidoo is the popular publishing platform and community that allows users to create pages (called lenses) for subjects of interest.
  14. 14. Free online reputation management tools. Wikipedia is a free, web-based, collaborative, multilingual encyclopedia. SlideShare is the worlds largest community for sharing presentations. Scribd is a social publishing site, which allows people to share original writings and documents. Hubpages is a publishing platform to publish, discover and interact with people who share their interests. Posterous is a blogging platform that lets you post things online using email at post@posterous.com
  15. 15. Free online reputation management tools. Knol is a Google project to create, collaborate on, and publish credible web content. Google Profile is a Google service allowing users to collect and display information about themselves. Tumblr is a blogging platform that allows users to post text, images, video, links, quotes, and audio to their tumblelog, a short-form blog. Technorati is an Internet search engine for searching blogs. is a micro-blogging service based on the Free Software Laconica tool.
  16. 16. Free online reputation management tools. Blogger is a blog storage service that allows private or multi-user blogs with time-stamped entries. Flickr is an image and video hosting website, web services suite, and online community. Delicious is a social bookmarking web service for storing, sharing, and discovering web bookmarks. Google Sites is a structured wiki offered by Google as part of Google Apps to create and share webpages. CrunchBase is the free database of technology companies, people, and investors that anyone can edit.
  17. 17. Free online reputation management tools. Ning is an online platform for people to create their own social networks. TypePad is a blogging service that allows to create a blog in minutes. Wikio is an European search engine for news and blogs. FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates. StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos.
  18. 18. Free online reputation management tools. Mixx is a user-driven social media web site that serves to help users submit or find content by peers based on interest and location. Vox is a free personal blogging service where people share thoughts, photos, videos & more with friends & family. Plaxo is an online address book and social networking service that helps people to stay in touch with their valuable work and personal contacts. Multiply is a social networking site to create, share and discuss blogs, photos, videos and music with others.
  19. 19. Free online reputation management tools. BoardTracker is the leading search engine for message boards and forums and provides innovative search, analysis and social networking technology. Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Viddler is an interactive online video platform for uploading, sharing, enhancing, tagging, commenting on, and forming groups around videos. Friendster is a leading global social networking website focussing on genuine friendships and discovering new people through friends.
  20. 20. Free online reputation management tools. Google Books is a service from Google to search and preview millions of books from libraries and publishers worldwide. SlideBoom is an online service for PowerPoint presentations sharing. Brightkite is a location-based social networking website that is available on any mobile device. Jaiku is a social networking, micro-blogging service to connect with friends by sharing short messages. Plurk is a free social networking and micro-blogging service to send updates through short messages.
  21. 21. Free online reputation management tools. Ecademy is an social networking site for business people worldwide. Ziggs is a social networking site for business professionals for creating and managing your online brand. Netvibes is the first personalized dashboard publishing platform for the Web. YouAre is a free service to share everything you do throughout the day while connecting with others quickly and easily. Ustream is the leading interactive broadcast platform for live video streaming.
  22. 22. •The Internet has become the single place where we credential everything, from doctors to grocery stores, to up-and-coming hotshots.•Very soon, this form of rating will not only be pigeonholed to organizations; soon we will have the power to rate people and impact their online reputations.
  23. 23. •You must implement a Measurement System that gauges how much people are talking about you and whether the sentiment is positive or negative.•Your Measurement System Strategy needs to tell you how many times you were mentioned a month, what the sentiment ratio was positive to negative, and your effectiveness in customer service (getting people to delete negative mentions or ratings).
  24. 24. •for corporations, tools like and, can be utilized to create a sort of standardized scoring system- much like a credit score- and can denote the online relevancy of an organization.These scoring systems will be used as another way to measure aperson’s or an organization’s value to the business world.
  25. 25. The formula will be built around the following variables:1) The amount of content produced online.2) The quality of that content (judged by how many people rate it orshare it with friends)3) The amount of trans-media connections a person has.4) The ratio of positive to negative mentions that are posted about you oryour company online.These measurements will be viewed as way to see how well thought of abrand is, and how much value they bring to the collective.
  26. 26. For big corporations paid tools offer some distinct advantages.•Aggregating multiple social streams.•Deriving intelligence out of noise.•User friendly dashboards.•Allow user to organize and view multiple sources.•Predictive analysis.•Patterns.•Metrics.•Realtime Alerts.
  27. 27. Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Scout Labs is how teams tune in to social media. It is the simplest, most intuitive way to measure and manage social media. BuzzLogic is a digital media company with a data- driven ad platform built from the ground up to optimize advertising across. Provides industry standard measurements for internet video campaigns. It gives data for complete end-to-end view of video campaign performance.
  28. 28. Buzzgain reveals influential voices and corresponding conversations so that companies can listen, learn, and engage in the connection of mutually beneficial relationships. Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate. Jives collaboration software connects employees, partners, and customers to change the way work gets done in the global enterprise. Statsit Monitor is the only media tracking tool for monitoring brands and topics, that connects social media activities with financial metrics.
  29. 29. Provides Market Intelligence Solutions through real time monitor and analysis of the opinions that people post in Blogs, Forums, Review Sites and Social Networks. Trackur is a social media monitoring tool designed to assist companies and PR professionals in tracking what is said about brands on the internet. Delivers worldwide business news and information and powerful searching to provide customers with relevant information to inspire their business decisions. Buzz Numbers is an online conversation analysis company that enables its corporate clients to track, monitor and learn from online conversations.
  30. 30. Listening, Engaging, and Measuring will benefit yourpersonal and business success tremendously.
  31. 31. Plan a result drivenSocial Technology Strategy using this book by Scott Klososky