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Social media friend or foe

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The Principal's Lecture at Mander Portman Woodward, 8th November 2012

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Social media friend or foe

  1. 1. 1
  2. 2. SOCIAL MEDIA: WTF?FRIEND FOEA person whom one loves and trusts A person whom one hates and is suspicious ofA person with whom one is allied in a A person who opposes the interests ofstruggle or cause; a comrade another; an enemyAn ally or a supporter An antagonist or adversaryHelpful, Valuable Hostile, Useless 2
  3. 3. EXCESS & DEFICIENCYLust The want to be desired or popular.Greed Craving for constant social media attention and fame at all costs.Gluttony FOMO (Fear of Missing Out) = TMI (Too Much Information. Guilty of Overshare.Sloth Let me google that for you. Ability to perform a nominal activity that involves little work or thought to accomplish. 3
  4. 4. MALICIOUSNESSEnvy Jealousy of others’ status, position and accomplishments. We select highpoints of our lives while cloaking the less desirable.Pride Showing off how awesome we are. Can be mistaken for arrogance + self-importanceWrath Rants about brands, products and people we know, showing our impatience and anger. 4
  5. 5. SEVEN SOCIAL SINS #FML 5
  6. 6. Gluttony • What did you have for breakfast? • Foursquare • Instagram Food Porn • Skittles • M&Ms • Foodily 6
  7. 7. LET THEM EAT CAKE A B 7
  8. 8. Greed • Free & Cheap? • Social Media Industrial Complex • Stat Wars • George Lucas & Disney • Gross Behaviour 8
  9. 9. TWITTER BACKFIRE | Hijacked HashtagsKenneth Cole #CAIRO Habitat, 2009Bing #SupportJapan Toyota, 2012
  10. 10. Sloth • Chinese Whispers • Thought Crime • Slacktivism • Couch Potato 10
  11. 11. ONLY HUMAN A C B 11
  12. 12. Wrath • Rage Against The Machine • BlackBerry Riots • KONY • Corporate Testicles 12
  13. 13. HELL HATH NO FURY LIKE A WOMAN SCORNED A B 13
  14. 14. Pride • What’s in a name? • ER, you’re a bit of a TWIT • Charlie Sheen • Footballers • The Olympics 14
  15. 15. ME, MYSELF and i 15
  16. 16. Envy • How many followers have you got? • What’s your Klout score? • Pinterest • Mr & Mrs Jones, and Bridget • Unbaby Me 16
  17. 17. Lust • Like me! • Stalk me! • Going Gaga & Bieber Fever • *King Special • Durex • Short-term gratification, not long- term relationships 17
  18. 18. CAN YOU SPELL/SMELL DESPERATE? 18
  19. 19. THE WAY, THE TRUTH, THE LIFE #FTW 19
  20. 20. Hope 20
  21. 21. Diligence • Revolutions • Social, Civic, Cultural Duty • Beware of Images 21
  22. 22. DOING SOCIAL WORK 22
  23. 23. Be Cool 23
  24. 24. Chastity • Kittens & Puppies • Bodyform • Dove • Old Spice 24
  25. 25. Faith 25
  26. 26. Charity 26
  27. 27. PAST, PRESENT, FUTUREBrave New World 27
  28. 28. TO BOLDY GO…‘Engage’ versus ‘Make It So’.Do, or do not, there is no Jedi.“Even if the terms of engagement have undergone crucialalteration, the capitalist ordering of social life has not changed.”– Raymond Williams, CommunicationsSometimes, the old way is the best way.Revenge of the Humanities.The unsocial sociability of men.– Immanuel Kant, Universal History from a Cosmopolitan Point of View
  29. 29. @eevilmidgetThank You Kindly. 29

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