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Socially Responsible Marketing


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Socially Responsible Marketing

  1. 1. Socially Responsible Marketing (n) : A marketing strategy that grows for-profit business through partnerships with philanthropic and community organizations.
  2. 2. - Benjamin Franklin <ul><li>“ It is prodigious the amount of good a man can do if he makes a business of it.” </li></ul>
  3. 3. Is business still a dirty word? <ul><li>Or is it a chance to make a difference one dollar at a time? </li></ul>
  4. 4. Why participate in SRM? <ul><li>83% of consumers trust a company more if it is involved with Socially Responsible Marketing. </li></ul>
  5. 5. Why participate in SRM? <ul><li>89% of consumers are likely to switch from one brand to another if one is associated with a cause in which the consumer believes. </li></ul>
  6. 6. Why participate in SRM? <ul><li>80% of Young Professionals are interested in securing a job that has a positive impact on the community in which they live. </li></ul>
  7. 7. Why participate in SRM? <ul><li>Two-thirds of the U.S. economy is driven by word of mouth… and people talk about philanthropic stories, including the news. </li></ul>
  8. 8. <ul><li>New Media has made consumers more aware of who they do business with and not just what that business does. </li></ul>
  9. 9. <ul><li>Do you still think business is a </li></ul><ul><li>dirty word? </li></ul><ul><li>Make a profit. Make an impact. </li></ul>
  10. 10. Socially Responsible Marketing Join the Movement.