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Getting Things Done With Social Media

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A presentation which takes the popular GTD approach to task management and applies it to popular social media activities.

Published in: Technology, Design
  • I was asked to speak to 30 small business owners as part of an alumni event at the local college. Although everyone thought they were coming to hear about social media I felt some reality would be more beneficial than the typical SM hype so often pitched these days. I reviewed each attendees online presence and decided to give them a GTD approach to things they needed to do online. Several advanced questions were addressed in the Q&A session after-wards. If you're interested in learning more or would like to have me present to your group feel free to email me via linkedin: LinkedIn: http://www.linkedin.com/in/theimer
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Getting Things Done With Social Media

  1. 1. 2009 Andy Theimer November 4 th , 2009
  2. 2. Landscape
  3. 3. GTD Approach To Social Media <ul><li>Setup Blog </li></ul><ul><li>Email Newsletter </li></ul><ul><li>Create Social Profiles </li></ul><ul><li>Local Search </li></ul><ul><li>Share Buttons </li></ul><ul><li>Basic SEO </li></ul><ul><li>Viral Video </li></ul><ul><li>Write Whitepapers </li></ul><ul><li>Write Content </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Adding Followers </li></ul><ul><li>Widgets </li></ul><ul><li>Mobile Apps </li></ul><ul><li>Podcasts </li></ul><ul><li>Mashups </li></ul>
  4. 4. After GTD <ul><li>Create Social Profiles (1) </li></ul><ul><li>Local Search (1) </li></ul><ul><li>Basic SEO (3) </li></ul><ul><li>Email Newsletter (2) </li></ul><ul><li>Writing Content (2) </li></ul>
  5. 5. 1. Social Profiles
  6. 6. 1. Social Profiles http://www.twitter.com/ford
  7. 7. 1. Social Profiles <ul><li>54% </li></ul>http://www.facebook.com/foiledcupcakes
  8. 8. 1. Social Profiles
  9. 9. GTD Results <ul><li>Cost: 2 hours </li></ul><ul><li>- Additional Links in Google </li></ul><ul><li>Protect links. </li></ul><ul><li>You’re company is setup to use the most popular social media platforms. </li></ul>
  10. 10. 2. Local Search <ul><li>54% </li></ul>Source: comScore
  11. 11. 2. Local Search <ul><li>82% </li></ul>Source: comScore
  12. 12. 2. Local Search <ul><li>130.5% </li></ul>Source: Kelsey Group
  13. 13. 2. Local Search - Google
  14. 14. GTD Results <ul><li>Cost: 15 minutes </li></ul><ul><li>Another link to your website. </li></ul><ul><li>Make it easy for people to find your business. </li></ul>
  15. 15. 3. SEO Search Engine Optimization
  16. 16. 3. SEO – Page Titles <ul><li>BAD </li></ul><ul><ul><li>“ Luminocity” </li></ul></ul><ul><ul><li>“ Candles – Luminocity” </li></ul></ul><ul><li>GOOD </li></ul><ul><ul><li>“ Handmade Candles - Luminocity” </li></ul></ul><ul><li>BEST </li></ul><ul><ul><li>“ Handmade Scented Candles and Natural Soy Candles – Luminocity” </li></ul></ul>
  17. 17. 3. SEO <ul><li>Content </li></ul><ul><li>Don’t overuse images and animation(code) </li></ul><ul><li>Use alt text for my images and links(code) </li></ul><ul><li>Html site map </li></ul><ul><li>Meta Descriptions(code) </li></ul>
  18. 18. GTD Results <ul><li>Cost: $200/1 skilled hour </li></ul><ul><li>Help people find your website. </li></ul>
  19. 19. 4. E-mail <ul><li>SEO </li></ul><ul><li>E-mail marketing , e-newsletter </li></ul>
  20. 20. 4. E-mail <ul><li>“ I wanted to drop you a quick note to let you know how we’ve been helping our clients during the past 3 months. In August we began offering a new product for annuity compliance monitoring. “ </li></ul><ul><li>Also check out our company: </li></ul><ul><li>LinkedIn | Facebook Fanpage | Pictures | Video </li></ul><ul><li>Sincerely, Andy Theimer </li></ul>
  21. 21. GTD Results <ul><li>Cost: 2 hours / quarter </li></ul><ul><li>Give contacts multiple action items. </li></ul><ul><li>Keep your company on their radar. </li></ul>
  22. 22. 5. Content Creation <ul><li>Take inventory; pics, vids. Easier and faster to publish then written content. </li></ul><ul><li>Set aside half a day and write articles for the month. (4-14) </li></ul><ul><li>Look at sent emails for potential topics </li></ul>
  23. 23. GTD Results <ul><li>Cost: 4 hours / month </li></ul><ul><li>Search engines like you. </li></ul><ul><li>People will like you. </li></ul><ul><li>Doorway to advanced social media usage. </li></ul>
  24. 24. Thank You <ul><li>Andy Theimer </li></ul><ul><li>[email_address] </li></ul><ul><li>414-732-5289 </li></ul>
  25. 25. Are People Talking?
  26. 26. Are People Talking?

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