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Marketing success2013


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What to do in 2013? As a business owner you would like to harvest the low hanging fruits and as a marketing professional you want to embrace the power of transparency and succeed in delivering the customers needs. There are three pillars to focus on in Marketing success for 2013: social branding, social marketing and social media. So empower yourself with the strengths of social!

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Marketing success2013

  1. 1. 123 Involve Me Management Summary for 2013
  2. 2. ConsumerismLove the likes, like the customers
  3. 3. Content• From product push to consumer love• Branding 1.0 | 2.0 | 3.0• Marketing 1.0 | 2.0 | 3.0• Media 1.0 | 2.0 | 3.0• The secrets to success
  4. 4. Branding• Branding 1.0 - information supply, facts & figures.• Branding 2.0 - story telling, brand values, icon identities.• Branding 3.0 - customer stories, consumer communities, individual identities.
  5. 5. Marketing• Marketing 1.0 - product push• Marketing 2.0 - brand identity• Marketing 3.0 - customer empowerment
  6. 6. Media• Media 1.0 - Paper; spread the news, Radio & TV; target audience; Telephone & DM; connect to close the deal, advertise.• Media 2.0 - Internet, social, segmentation, sharing; review, ratings, likes, content, SEA.• Media 3.0 - Mobile Me, app identity, smartvertising; free branded functionalities, free content, data, services with sponsored messages, inbound only, powered by brands who help consumers build social capital.
  7. 7. "In todays world, we are digitally empowered. We have it all and know it all. Friends grow naturally based on habits and heart connections. Trust is a social value, based on giving. Sustainability is a social need, based on giving back. Brands willdiscover the secrets to consumer involvement when they value it as a personal love affair". Athalie Stegeman
  8. 8. What to do in 2013?• Customers are your brand ambassadors, cultivate the customer influencers.• Turn your thinking around: how can I deliver value in stead of a product offer, empower consumers.• Help customers build social capital, restore community marketing.
  9. 9. Help needed?• eBusinessBooster: delivering 3 steps to eBusiness development.• Creative leadership by fusing business strategy with marketing innovation.• Author of Management Book "De Digitale Dialoog".• Embracing empowerment and creating value by vision.•