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DESIGN TO BE DİFFERENT<br />Mürüvvet PEKŞEN<br />
DESİGN TO BE DİFFERENT<br /><ul><li>Differentwaystodifferentiate
Enteringtheemotionaleconomy
Differentwaystodifferentiate
Embracingemotionseverywhere
Howtomakedesignworkforyou</li></li></ul><li>Welive in a surplussociety<br /><ul><li>Morefun
Morefear
Morefreedom
Moreresponsibilities
Moreproducts
Moreservices
Morecompetition
Moreopportunities</li></li></ul><li>Theaverageconsumer is nowexposedtosome 247 advertisementeveryday…<br />
Productshavebecomeincreasinglyhomogenous.<br />
Successdepends on ourability (tocombineandrecombinethingsintosomethingthat is desirable)<br />
Differentiation is vital.<br />Offeringdifferentthings in differentwaystodifferentpeople<br />Differencewasbased on locati...
Short –livedYoumay be one step ahead, but theotherswillsooncatchup<br />
ENTERING THE EMOTIONAL ECONOMY<br />Ifbeinggood is no longerenough, there has to be a betterway, a moreoriginalroutetodiff...
Emotionsandimagination<br />
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  1. 1. DESIGN TO BE DİFFERENT<br />Mürüvvet PEKŞEN<br />
  2. 2. DESİGN TO BE DİFFERENT<br /><ul><li>Differentwaystodifferentiate
  3. 3. Enteringtheemotionaleconomy
  4. 4. Differentwaystodifferentiate
  5. 5. Embracingemotionseverywhere
  6. 6. Howtomakedesignworkforyou</li></li></ul><li>Welive in a surplussociety<br /><ul><li>Morefun
  7. 7. Morefear
  8. 8. Morefreedom
  9. 9. Moreresponsibilities
  10. 10. Moreproducts
  11. 11. Moreservices
  12. 12. Morecompetition
  13. 13. Moreopportunities</li></li></ul><li>Theaverageconsumer is nowexposedtosome 247 advertisementeveryday…<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Productshavebecomeincreasinglyhomogenous.<br />
  18. 18. Successdepends on ourability (tocombineandrecombinethingsintosomethingthat is desirable)<br />
  19. 19.
  20. 20.
  21. 21. Differentiation is vital.<br />Offeringdifferentthings in differentwaystodifferentpeople<br />Differencewasbased on location<br />Differencewasbased on technologicalinnovation<br />Organizationalinnovationsgaverisetonewtemporarymonopolies<br />Pursuedmanagementfadsandfashionswithincreasingzeal<br />DİFFERENT WAYS TO DİFFERENTİATE<br />
  22. 22. Short –livedYoumay be one step ahead, but theotherswillsooncatchup<br />
  23. 23. ENTERING THE EMOTIONAL ECONOMY<br />Ifbeinggood is no longerenough, there has to be a betterway, a moreoriginalroutetodifferentiation.<br />Devolopingsensationalstrategieswhichembrancetheemotions, andcapturetheattention of consumers.<br />Ethicsandaesthetics, feelings, andfantastics, havelittleto do withlogic, but everythingto do withaffection, intuition, anddesire.<br />
  24. 24. Emotionsandimagination<br />
  25. 25. INFINITE INOVATİON<br />Thenewgame is infinite<br />Design is subjective<br />Design is evenimportant<br />
  26. 26. EMBRACING EMOTİONS EVERYWHERE<br />Design is fact of life andallembracing<br />Theevolution of retailstores<br />Business is increasinglyfashiondriven.<br />
  27. 27. HOW TO MAKE DESİGN WORK FOR YOU<br />TheCriticalcomponentsandsources of competitiveadvantagemust be turnedinto a smallthingforallpeople in theorganization.<br />
  28. 28. HOW TO MAKE DESİGN WORK FOR YOU<br />1- Build an organizationaltribe<br />2-Extendthetribebiographically<br />3-Identifyandinvolveeindividuals<br />4-Replacetherationalwiththeemotional<br />
  29. 29. Design is personal<br />Design-drivencompaniesrequirestrongcultures.<br />Building an organizationaltribe<br />
  30. 30. Theyare global of people<br /> -no matterwheretheywereborn-<br />-Valuesandattitues<br />Extendthetribebiographically<br />
  31. 31. A productintroducespeoplethatown it<br />Theywantproduct in respectsare as unique as theirownfingerprints.<br />Companiesmustcustomize – thenstillfurther<br />Nichesarebecoming ever smaller<br />Onetoonedesign<br />Identifyandinvolveindividuals<br />
  32. 32. Fourways in whichyou can communicatewithpeople<br />-Reason<br />-Affection<br />-Intuition<br />-Desire<br />Replacetherationalwiththeemotional<br />

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