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  1. 1. Danielle Hoskins   Bridget Howland  Valerie Mahoney  Chelsey Mueller  Amanda Taylor
  2. 2. Mission: Is a innovative educational initiative connecting  efforts of individuals passion to learn with the intentions of promoting self-sufficiency and providing hunger awareness to the community of Manhattan. Vision: Connecting people with a passion to teach and a  passion to learn in order to alleviated hunger in Manhattan, KS Values:  Serve to local Manhattan community • Provide opportunities for lifetime learning • Committed to non-discrimination in our programs and activities • To insure that everyone can live a healthy and happy life •
  3. 3. The dictionary describes hunger as “the painful sensation or state  of weakness caused by need of food.” Some people become irritable, shaky, or disoriented if they are not fed at their usual mealtime. Others experience hunger as feeling lightheaded, empty, low, headachy, or hollow. At times a growling stomach prompts an eating episode. Some eat when they get depressed. Others lose their appetite when they get depressed. External stimuli are abundant, as are emotional and physical ones, yet few of these are hunger, just some other strain on your nervous system. In order to identify hunger, you must first understand what it is.  This is not as easy as it seems. Many of you may never have let yourself experience true hunger, only a feeling of discomfort. - Caryl Ehrlich
  4. 4. Poverty rate among high school Percentage of residents living in   poverty in 2007: graduates not in families: › Riley County :20.3% › Manhattan: 49.6% › Kansas: 11.2% › Kansas: 19.2% Residents with income below the  Poverty rate among people who did not poverty level in 2007:  graduate high school not in families: › This county: 20.6% › Whole state: 9.9% › Manhattan: 47.2% Residents with income below 50% of › Kansas: 37.2%  the poverty level in 2007: Children below poverty level:  › This county: 10.4% › Manhattan: 12.2% › Whole state: 4.1% Poor families by Family Type: › Kansas: 13.9%  › Married-couple family (43.8%) › Male, no wife present (10.2%) *In terms of Race, 51% of those categorized as  › Female, no husband present “Some Other Race” live in the highest amount of (46.0%) poverty in town with Hispanic or Latino and Breakdown of poor residents in American Indian and Alaska Native at  Manhattan not in families by work approximately 25%; these Manhattan averages are experience: higher then Kansas average. › Worked full-time, year-round (3%) *also, the age group 18-24 has by far the highest › Worked part-time (79%)  percentage of resident living below poverty level. › Did not work (18%)
  5. 5. It is estimated that over 35 million people live in  food-deprived homes in the United States. If you’re a little down on your luck and are in need of a little help, local food banks are there to help: they provide food and other donations to those in need. Through donations, they provide thousands of Manhattan KS families with meals to keep their family fed. Manhattan KS food banks also provide food to soup kitchens, shelters, and other charitable organizations helping low- income individuals. Manhattan KS food banks provide not only food  but hope to millions of homes; hunger and poverty often go hand-in-hand. Typically, food charities accept all types of donations of food and non-perishable items to be distributed to needy homes. Manhattan KS food banks provide a great deal of assistance to poverty-stricken homes.
  6. 6. UFM Community Garden “Empty Bowls”   › Plant A Row For the Hungry United Way   Salvation Army  School Back Pack Programs Flint Hills Breadbasket  › Cats For Cans Crisis Center   Church Food Pantries  Second Helping Meals on Wheels 
  7. 7. Inputs Outputs Outcomes Participation Activities Short Term Long Term •Calendar Events •Fund •Time •Target •Increase population (Collegian, press programs fundraising •Manpower release, Greek •Group •Businesses •Stability community, •UFM •Teachers •Involve •Local Business Residence hall) community •ECE members •Donations •UFM •Implement programs •Community •Community Space awareness •Training •Radio Stations of hunger •Facilitation •Logistics •Developing curriculum •Task force meeting
  8. 8. Economic stability Lack of Government Instituted programs Midwest Food Stamp program Community Flint Hills garden Free/ Reduced Bread Basket Meal Board of Directors Program Hungry population City Radio UFM stations Local community K-State students
  9. 9. Six- eight months before the event:  › Host a task force meeting with potential event partners (UFM, School of Leadership Studies, K- State Volunteer Center of Manhattan) › Recruit community members and K-State students to be on the activities carnival planning committee and its sub-committees: Marketing/PR Committee  Sponsorship/Fund-raising Committee  Booth Coordination Committee  Volunteer Recruitment/Supervision Committee  In-Kind Donation Committee  Logistics Committee 
  10. 10. › Secure event location (Ahearn Fieldhouse) › Talk to local businesses and organizations about sponsoring the activities carnival Three- four months before the event:  › Talk to local businesses, nonprofits and campus organizations about having booths at the activities carnival and giving in-kind donations › Conduct risk assessment › Begin to recruit volunteers for the day of the event
  11. 11. One month before the event:  › Talk to KSU Police and EMT’s about attending the event › Work with partners to promote the activities carnival in the community and on the KSU campus › Continue to recruit volunteers for the day of the event › Follow-up with local businesses and organizations about their donations
  12. 12. Day of the event:  › Assist volunteers with set-up, registration and clean-up › Designate volunteers to be “runners” for the booths › Make sure that event is running smoothly; handle any issues or complaints that arise › Distribute evaluation surveys to sponsors, community organization representatives and attendees
  13. 13. After the event:  › Analyze the surveys to determine what people liked and what changes need to be made for next year’s activities carnival › See if enrollment in UFM’s community food, gardening and nutrition classes increased after the event › Send thank you notes to partners, sponsors, donors and volunteers
  14. 14. •Robin Hood Marketing •By Katya Andresen
  15. 15. Partners: Support us in our effort to create  an activities carnival that will promote community programs and organizations that address hunger in Manhattan  Sponsors: Make financial contributions so that we are able to put on a successful activities carnival  Community Businesses/Organizations: Sign up to have a booth at the carnival and make in-kind donations
  16. 16. Community members and KSU College  Students: › Take one or more of the following three actions:  Volunteer as a member of the planning committee  Volunteer on the day of carnival  Attend the carnival to learn more about hunger programs and services in Manhattan
  17. 17. Community members of Manhattan, KS  and KSU students  Use information about hunger in Manhattan along with information obtained at the task force meeting to create a strategy for marketing to our audience
  18. 18. We can use our marketplace, competitors  and partners to reach our audience › Marketplace  Demographic-  Majority of residents are between the ages of 18 & 24  The predominant race is Caucasian  Equal distribution of males and females  Lifestyle-  Family-focused  Hardworking  On-the-go  Economic-  Majority of the population belongs to the middle or lower class
  19. 19. Local nonprofits  KSU student organizations  Churches  Elementary, middle and high schools 
  20. 20. Stress the fact that the carnival is unique  because it focuses on hunger awareness and prevention Collaborate with other organizations  Make the carnival affordable (free) and  valuable to attendees
  21. 21. Many potential  competitors can become partners Involve partners in the planning, promotion and  implementation of the activities carnival
  22. 22. The activities carnival will address the  issue of hunger in Manhattan by providing attendees with information about local programs and organizations that work to alleviate hunger  Specifically, attendees with learn about local food banks, community gardens, food budgeting and preparation classes, nutrition programs and food stamps
  23. 23. Posters  Sidewalk chalk  Brochures  Ads in school newsletters  Ads in church bulletins  E-mails to other nonprofits  Banner on Anderson  Press releases to the Collegian and Mercury  Letters to the Editor  Public Service Announcements on radio stations  Social networks (Facebook, Twitter, etc.)  Website (linked to the UFM’s site) 
  24. 24. Youth and Adult Volunteer Involvement
  25. 25. Networking Connections Media
  26. 26. Spread the word  Everyday operations  Fundraising Event  Donors 
  27. 27. Involvement and Recruitment
  28. 28. Expectations Diversity in the Board Legal Responsibilities Kansas State University Decision Making School Board Representation City Council Monitoring High School Students Finances Local/ Non-Prominent members Diverse Characteristics/ Roles
  29. 29. UFM Learning Carnival
  30. 30. UFM Learning Carnival: create ties between org.  and nonprofit in Manhattan community, based around theme of fighting local hunger › “How to” Theme › Provide educational resources › Location-Ahearn › Date- Fall
  31. 31. › Donations  $100.00 donation from companies to have stands at carnival  $50.00 donation fee for other local non- profits  Fee to rent table, use electricity, etc  Raffle prizes, such as, free UFM class or gift card to People’s Grocery  Hobby Lobby, Dillon, Wal-Mart, etc, for items they can provide
  32. 32. › Possible booths and groups  UFM Community Learning Center  Counselors-credit, etc.  Food stamps-buying on a budget  Going green-eco. friendly, buying on a budget  Food preparing  Nutrition Tips-Lafene and Marcy  Fitness-Rec. Services  Interest group from K-State, › Have childcare area, volunteers from ECE-have child activities
  33. 33. •Task force •Talk to •Analyze •Set up •Police/EMT meeting business & •Registration evaluation •Promotion nonprofits •Help booths •Thank You’s •Committee •Continue to creation •Risk recruit volunteers •Hand out assessment •Secure •Follow-up with evaluations location •Volunteer donors •Oversee (Ahearn) recruitment days’ •Sponsorships activities
  34. 34. Andresen, Katya. Robin Hood Marketing: Stealing  Corporate Savvy to Sell Just Causes. San Francisco, CA: Jossey-Bass, 2006.  Photo-Kansas State University, http://www.ksu.edu/  http://articles.directorym.com/Information_Of_ Hunger_Manhattan_KS-r980982- Manhattan_KS.html  http://www.city-data.com/county/Riley_County-KS.html  http://www.myhuckleberry.com/Kansas/Manh attan_KS/Community_~_Government/Food_Ba nks.aspx