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Group MembersUbair Fa12-Mbt-063M.Awais Ajmal Fa12-Mbt-051Zulkifal Raza Fa12-Mbt-093
Table of contents History of Coca-Cola and Minute Maid. Marketing mix strategies. Segmentation, targeting and positioni...
History of Coca-Cola Coca-Cola was incorporated in may 1886. John Pemberton (Pharmacist) invented Coca-Cola. Asa Candle...
Minute Maid The brand name came out from a name of a famous city“Minutemen Militia”. Jack Fox started campaign for a fla...
Products Offering Minute Maid Pulpy offers a variety of fruit flavors juices. Apple Orange Mango Lemon Tropical
Line extension Minute maid extended their line through some favorite fruitflavors.I. OrangeII. TropicalIII. NimbuIV. Appl...
Pricing Strategies Minute Maid uses Market Skimming price strategy. They are charging higher prices then other substitut...
Distribution Channels It uses Indirect channel of distribution.ManufacturerRetailerUserWholesaler
Promotion Minute maid uses different promotional channels like :I. Electronic mediaII. BillboardsIII. internet
Take a Minute to get Fresh:
Segmentation Minute Maid brand is for people who want some refreshmentthrough natural Fruit flavored juices. They have s...
Positioning Statement For people who want a juice drink, Minute Maid is the idealbeverage for healthy, hassle-free refres...
Physical and Perpetual positioningHealthy fruits pulp good forhealthPerpetualpositioning Take a minute to get fresh
Targeting strategy They are using Niche Marketing strategy for targeting themarket. They charge high prices for products...
Product life cycle
Applied growth strategy Minute maid uses Flanker strategy. They are leader in quality fruit juice market. They keep on ...
Sustained competitive advantages Minute maid pulpy has been successful in sustaining severalcompetitive advantages over c...
Opportunities to avail Minute maid can increase awareness in potential customersthrough advertising. It can expand towar...
Product related issues Pulpy spends less on advertising so most of people areunaware . It is only accessible in urban ar...
Recommendations Increase promotions to get more customer awareness. Enter into new segments. Develop another brand with...
Recommendations Use trade promotion to gain more extensive retail coverageand maintain shelf facing.
Source: Internet Waqar javaid (Channel Manager Coca-Cola Beverages PKLTD). 5-E2, Gulberg-3 Lahore.
Minute Maid Marketing Presenation
Minute Maid Marketing Presenation
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Minute Maid Marketing Presenation

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Minute Maid Marketing Presenation

  1. 1. Group MembersUbair Fa12-Mbt-063M.Awais Ajmal Fa12-Mbt-051Zulkifal Raza Fa12-Mbt-093
  2. 2. Table of contents History of Coca-Cola and Minute Maid. Marketing mix strategies. Segmentation, targeting and positioning. Sustained competitive advantages. Product related issues. Opportunities to avail. Recommendations.
  3. 3. History of Coca-Cola Coca-Cola was incorporated in may 1886. John Pemberton (Pharmacist) invented Coca-Cola. Asa Candler bought the formula in just for $2300. In 1985 Coca-Cola renewed its Formula. In 1986 Coca-Cola was introduced in Pakistan. It is one of the largest beverage manufacturer all over theworld.
  4. 4. Minute Maid The brand name came out from a name of a famous city“Minutemen Militia”. Jack Fox started campaign for a flavorful juice powder fromreal delicious oranges developed by (NRC) in 1945. In this way Minute Maid came into being. In 1960 it was purchased by Coca-Cola. Minute Maid was introduced in Pakistan in 2008.
  5. 5. Products Offering Minute Maid Pulpy offers a variety of fruit flavors juices. Apple Orange Mango Lemon Tropical
  6. 6. Line extension Minute maid extended their line through some favorite fruitflavors.I. OrangeII. TropicalIII. NimbuIV. AppleV. Mango
  7. 7. Pricing Strategies Minute Maid uses Market Skimming price strategy. They are charging higher prices then other substitutes arecharging.
  8. 8. Distribution Channels It uses Indirect channel of distribution.ManufacturerRetailerUserWholesaler
  9. 9. Promotion Minute maid uses different promotional channels like :I. Electronic mediaII. BillboardsIII. internet
  10. 10. Take a Minute to get Fresh:
  11. 11. Segmentation Minute Maid brand is for people who want some refreshmentthrough natural Fruit flavored juices. They have segmented market on following factors:I. Income levelII. Behavioral bases
  12. 12. Positioning Statement For people who want a juice drink, Minute Maid is the idealbeverage for healthy, hassle-free refreshment anytime. That’sbecause Minute Maid is a good source of calcium, contains afull day’s supply of vitamin , is made with real fruit juice andhas low calories.
  13. 13. Physical and Perpetual positioningHealthy fruits pulp good forhealthPerpetualpositioning Take a minute to get fresh
  14. 14. Targeting strategy They are using Niche Marketing strategy for targeting themarket. They charge high prices for products. They are serving only high income segment.
  15. 15. Product life cycle
  16. 16. Applied growth strategy Minute maid uses Flanker strategy. They are leader in quality fruit juice market. They keep on introducing new and newer products inmarket.
  17. 17. Sustained competitive advantages Minute maid pulpy has been successful in sustaining severalcompetitive advantages over competitors.1. Special ingredients.(pulps)2. Brand preference in customer mind.3. Sufficient resources4. Parental brand advantage.
  18. 18. Opportunities to avail Minute maid can increase awareness in potential customersthrough advertising. It can expand toward other cities where now there is noavailibity It can introduce a new brand with different positioning andless price. It can use promotional tools to increase sales volume.
  19. 19. Product related issues Pulpy spends less on advertising so most of people areunaware . It is only accessible in urban areas. It has higher price in country like Pakistan where incomelevel is low. People don`t know process and quality ingredients used inmanufacturing. Many other beverage manufacturers have more shares dueto less prices.
  20. 20. Recommendations Increase promotions to get more customer awareness. Enter into new segments. Develop another brand with lesser price with differentpositioning. Continue product modification and improvement effort toincrease customer benefits.
  21. 21. Recommendations Use trade promotion to gain more extensive retail coverageand maintain shelf facing.
  22. 22. Source: Internet Waqar javaid (Channel Manager Coca-Cola Beverages PKLTD). 5-E2, Gulberg-3 Lahore.

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