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What is App Store Optimization - Brief Idea About It


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Do you know what is App Store Optimization? Here in my Document you can get a brief idea about Mobile Apps Optimization process. If you want to HIRE any Mobile Apps Developer or if you want to optimize your App Store - Please SKYPE me - atanu.das1985 for a FREE QUOTE.

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What is App Store Optimization - Brief Idea About It

  1. 1. What is App Store Optimization
  2. 2. Content  What is ASO  Why App Marketing is Needed  Benefits of App Store Optimization  What Should Be There in App  The Overall Process  Hygiene Factors  Pre & Post Optimization  Mobile App Ads  Tracking  Monitoring
  3. 3. Full form of ASO is App Store Optimization. But we need to know what is App Store Optimization. Let us check what is the meaning of ASO:  A (Application) : Mobile App is one of the trending channels of Digital marketing for business / Corporate Branding. It can be developed / launched for different purposes like business branding, utility, User Engagement etc.  S (Store) : Store means the platform where we can launch the apps such iTune, Playstore & Windows market place etc.  O (Optimization) : Developing and Launching the Mobile Apps in these stores won’t make you profitable. Don’t forget that there are lots of competitors & they have better apps with better facilities, visibility, engagement & last but not the least better Branding etc. We need to compete with them, beat them – to get better visibility, better placement, to have good amount of users & to achieve the purpose. That is why we need App Store Optimization so that every one knows about our apps & download our apps. We need to do App Store Optimization because the Mobile Apps Marketing captures the huge market share in the digital marketing field. It has become one of best marketing channels in digital marketing field. In the coming slides we will get to know why mobile app is necessary, how to optimize them & the result of optimization. Please be with me… What is ASO
  4. 4. Why Mobile App Marketing Before discussing anything please check the data which will make us understand of the necessary of Mobile App Marketing
  5. 5.  Easy to use (User Friendly)  Drive more users (purchase)  Boost Engagement  Increase Awareness  Direct Marketing  Increase visibility  Works in off line also  Build loyalty  Revenue generation Purpose of App Marketing
  6. 6.  In-app purchase  Ad incentive  Paid ad downloads Revenue Model
  7. 7.  Easy to use (User Friendly)  Attractive User Interface  Bug Free app  Proper Description  Should have good demo images  Should have good reviews & rating from different IPs What should be there in Mobile App
  8. 8. Tree Structure Process
  9. 9. Hygiene factors  Descriptive App Name  Choose your Keywords Wisely  Having attractive app icon  Find the right keywords App Store Rankings, AppTweak , Sensor Tower , SearchMan  Having a beautiful design and screenshots.  Having detail App description  Good & Unique Ratings & Reviews from different IPs
  10. 10. Pre Launch Optimization  Aggressive Keywords research for the Mobile App  Product description with proper screenshot and intelligent use of the Keywords  App name should be optimized with keywords  Category optimization (like game, lifestyle etc)  Attractive App Icon Pre Launch Optimization Steps
  11. 11. Post Launch Optimization Steps  Social Sharing (Like social media)  Get reviewed by the bloggers  Gets reviews for the app  Owned media  Offer & referral marketing
  12. 12. Paid Optimization of Your Apps  Paid promotion to get the number of downloads so that the Mobile App gets top chart ranking  App Install Ad Display and Promotion  Run an App Engagement Ad  Paid Social Media App Engagement Ad for targeted Users
  13. 13. Organic Tools  Google Mobile Analytic  Flurry Mobile Analytic Paid Media Tools  AdMob  Adwords  Facebook Ad Manager Tools Required For Mobile Apps Optimization
  14. 14. Small Brief About Us: We are a team of 15 members – providing Web Design, Web Development, Digital Marketing, Paid Marketing, Content marketing, Mobile Apps Development, App Store Optimization to our clients. We have already done 200+ projects Locally and internationally. If you are looking for any kind of Mobile Apps Development or App Store Optimization you can directly contact with me  Skype: atanu.das1985  Email:  Phone: +91-9830528683
  15. 15. Connect Me Via My Other Social Profiles  Linkedin:  Twitter:  Google Plus:  Design Portfolio: