What is inbound marketing? We break down the process and showcase how marketing leads to sales.

1. A FULL SERVICE DIGITAL AGENCY

2. INBOUND MARKETING
HOW ATAK WORKS FOR YOU

3. ‹ ›3
Understanding Inbound Marketing
Wait…what is Inbound Marketing?!?!
Inbound Marketing is a holistic, data-driven approach to marketing that attracts
individuals to your brand and CONVERTS them to lasting customers.

4. ‹ ›4
How Marketing Leads to Sales
Understanding the Funnel that Turns Browsers Into Buyers
$
SalesLead Generation Point of Conversion

5. ‹ ›5
Lead Generation
How do we get your target audience to enter into your world?
Google, Bing, Yahoo
Yelp
YouTube
Organic Search
Twitter
LinkedIn
Facebook
Pinterest
Instagram
Social Media
Business
Media
Organizations
Outreach
Google AdWords
Facebook Ads
Display Ads
Paid Search
Happy Clients
Networking Partners
Employees
Referral
Trade Shows
Traditional Advertising
Direct Marketing
Offline
Email Newsletters
Email Automation
Retargeting
Retention

6. ‹ ›6
Point of Conversion
You’ve brought them to you…how do you turn them into customers?
Is it clear to users how you
can solve their problems?
WEBSITE
Is there interesting, unique content
there for users to learn more about
your product, concept, or business?
CONTENT
Do users trust your expertise in the field
enough to take the action you want them to?
CONNECTION

7. ‹ ›7
cta
Clear Calls-to-Action
1, 2, 3
Prioritized Site Hierarchy
Start with your Call-to-Action
and begin highlighting your
value propositions thereafter.
rd
Responsive Design
Optimize for all devices with
a site that is responsive and
easy to navigate on desktop,
tablet, or mobile.
Social Proof
Use case studies,
testimonials, press, etc. to
showcase your credibility.
imageimage
The Website: Inbound Marketing Infrastructure
Use Conversion Centered Design to Build a Website That Sells
Every website should have
an objective it wants users to
complete whether it is filling
in a contact form, signup for
a newsletter or buy a product

8. ‹ ›8
The Content: Your Portal to Trust
Different ways you can be creative and educate your audience.
image
Product
Catalogs
imageEmails
image
Blogs
SlideSharesimage
Video image How-To Guides
image
WebinarsimageWhite Papers
Podcasts
image
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
Phasellus tincidunt
Lead
Infographics
image Photos
image
ebooks

9. ‹ ›9
What Your Content Showcases to Consumers
T PE V
Trustworthiness. They
want to know they are
comfortable in your
hands.
Expertise. Customers want to
work with people that know
what they are doing.
Personality. People want
to work with people, not
brands.
Viewpoint. You have a
unique perspective and
stance in your industry.

10. ‹ ›10
Content Distribution
How to do we further spread the word with our content?
Press
Email
Site
Paid
Facebook, Twitter, LinkedIn,
Pinterest, Instagram
Press Release, Blogger Outreach,
Influencer Outreach
Social
AdWords, Retargeting, Outbrain,
FBX, Facebook Ads
Sliders, Sidebars, Landing
Pages, Blog Posts
Newsletters, Behavioral,
Third Party

11. ‹ ›11
The Connection: Key to the Conversion
Everyone can build content. Yours must fulfill the promise of its headline.
Engagement. You want it, but how do you get it? Make
sure your content connects with your audience. Follow
this checklist below to help ensure you are building
inspiring, educational, and memorable content.
✓Is it informative?
✓How likely is it to be shared on social?
✓Is it well organized and put together?
✓Do you avoid industry jargon?
✓Does the content take a unique point of view?
✓Is it well written and grammatically correct?
✓Do your graphics make the content more visually appealing?
image

12. ‹ ›12
Why Invest in Inbound Marketing?
Because it works….
48% More Traffic
Comes to websites with 51 to 100 pages
than those with just 1 to 50 pages.
90% of Consumers
Find custom content useful and 78% believe that
organizations providing custom content are
interested in building good relationships with them.
14.6% Avg. Close Rate
For leads that come from SEO, compared
to the 1.7% close rate of traditional
outbound leads
70% More Leads
Come from companies that blog 1 to 2
times per month as opposed to those that
do not blog.
95% of Qualified Prospects
On your website are there to research and are not yet ready to talk with a sales rep, but as
many as 70% will eventually buy from you or one of your competitors.
78% of Consumers
Believe that organizations providing
custom content are interested in building
good relationships with them.
52% of Marketers
have found a customer via Facebook.
80% of Decision Makers
prefer to get company information in a
series of articles versus an advertisement.

13. ‹ ›
5
REFINE CAMPAIGN
BASED ON DATA
4
DISTRIBUTE
CONTENT
13
DEFINE
STRATEGY
1
TEST LEAD
CHANNELS
2
3
BUILD
CONTENT
Let’s Get Started…
How to Implement the Process

14. P.PLANNER TWITTER SKYPELearn More about ATAK Interactive:
www.atakinteractive.com
1-855-472-1892 | INFO@ATAKINTERACTIVE.COM
1615 Westwood Blvd. #206, Los Angeles, California 90024