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The no-nonsense guide to extending  fan base and improving engagement            on the Internet                          ...
Targeting the right audience groups7/4/2012                  http://about.me/aswinms
Target groups• Vital to identify active target groups to  interact, provide information and actively  participate in discu...
Content is King7/4/2012           Content is King     http://about.me/aswinms
Good content and it’s potential• Content needs to be driven by need of the hour of  the target audience• Needs to be dynam...
Online presence + Offline participation =7/4/2012                          http://about.me/aswinms
Offline via Online• Drive offline activity via online platforms• Organise and encourage tweetups, informal  meetings• Blog...
7/4/2012   http://about.me/aswinms
• Swag can be in any form; it could be stickers, tee  shirts, badges, games, whitepapers etc.• Swag brings about pride and...
7/4/2012   http://about.me/aswinms
Press Release – Offline & Online• Imperative to have good relationships with the press• Encourages offline users to go onl...
Tie Tie up with aa cause               up with cause7/4/2012                      http://about.me/aswinms
A Cause and it’s benefits• A social cause that will appeal to the consumers• Shows your human side, shows you care• The co...
7/4/2012           Influential ‘Social’ites                              http://about.me/aswinms
The Influentials• Get influential social media users and/or socially  active celebrities to talk about your brand• Prefera...
Build Strategic Partnerships7/4/2012
• Reach out, partner with individuals/firms dealing  with relevant subjects• Win-win situation for both, translates to mor...
7/4/2012   http://about.me/aswinms
A more traditional approach• Target specific Facebook and Google ads work best• Online advertising on websites• Although n...
Additional Notes• Needless to say, a combination of two or more of  these strategies will produce a greater impact• I do n...
http://about.me/aswinms7/4/2012
Thank You              http://about.me/aswinms7/4/2012
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The no-nonsense guide to extending fan base and improving engagement on the Internet

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A 'quickie' guide which is essentially a collection of pointers to any brand that intends to increase engagement with consumers on the internet.

Published in: Business, Technology
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The no-nonsense guide to extending fan base and improving engagement on the Internet

  1. 1. The no-nonsense guide to extending fan base and improving engagement on the Internet By Aswin M. Sahadevan @aswinms7/4/2012 http://about.me/aswinms
  2. 2. Targeting the right audience groups7/4/2012 http://about.me/aswinms
  3. 3. Target groups• Vital to identify active target groups to interact, provide information and actively participate in discussions• Platforms; Linkedin groups, Facebook pages + groups, Twitter (hashtags)• Post useful/quirky content as videos, images and text. Think Youtube, Flickr and blogs• Also important to tag posted content appropriately7/4/2012 http://about.me/aswinms
  4. 4. Content is King7/4/2012 Content is King http://about.me/aswinms
  5. 5. Good content and it’s potential• Content needs to be driven by need of the hour of the target audience• Needs to be dynamic and extremely informative• Needs to be easily consumable => cartoons, animated images, videos etc.• Should not be too serious, humour brings about a more approachable outlook• Good content will ensure regular readers7/4/2012 http://about.me/aswinms
  6. 6. Online presence + Offline participation =7/4/2012 http://about.me/aswinms
  7. 7. Offline via Online• Drive offline activity via online platforms• Organise and encourage tweetups, informal meetings• Blog it, click it, capture it on video and maybe even webcast it. Think Wordpress, Flickr, Youtube and Qik (or similar platforms)• Encourage location based social check-ins like Foursquare, Facebook check-ins.• E.g, Kingisher’s Tweetups7/4/2012 http://about.me/aswinms
  8. 8. 7/4/2012 http://about.me/aswinms
  9. 9. • Swag can be in any form; it could be stickers, tee shirts, badges, games, whitepapers etc.• Swag brings about pride and builds a loyal, close knit community• Social/mobile games/apps will also encourage more participants• Psst.. Stickers and badges come at unbelievably low prices when ordered in bulk• E.g, Mozilla’s marketing strategy in the late 2000’s.7/4/2012 http://about.me/aswinms
  10. 10. 7/4/2012 http://about.me/aswinms
  11. 11. Press Release – Offline & Online• Imperative to have good relationships with the press• Encourages offline users to go online and check for themselves• Exponentially increases credibility• Endorses the quality of the product• Traditional media is sometimes more powerful than social/online media in some industries7/4/2012 http://about.me/aswinms
  12. 12. Tie Tie up with aa cause up with cause7/4/2012 http://about.me/aswinms
  13. 13. A Cause and it’s benefits• A social cause that will appeal to the consumers• Shows your human side, shows you care• The consumer will be aware of your brand without being openly advertised• E.g, Aircel’s Save the Tiger campaign with NDTV7/4/2012 http://about.me/aswinms
  14. 14. 7/4/2012 Influential ‘Social’ites http://about.me/aswinms
  15. 15. The Influentials• Get influential social media users and/or socially active celebrities to talk about your brand• Preferably good publicity, but good or bad is publicity nevertheless• A social cause is the most ethical way to get celebs to mention it on the social spheres• E.g, PETA campaign publicized by Bollywood actress Mallika Sherawat7/4/2012 http://about.me/aswinms
  16. 16. Build Strategic Partnerships7/4/2012
  17. 17. • Reach out, partner with individuals/firms dealing with relevant subjects• Win-win situation for both, translates to more reach and increased engagement• An unmanageable large clientele may spill over to your organisation as recommendations• Displays accepting and open nature of your brand7/4/2012 http://about.me/aswinms
  18. 18. 7/4/2012 http://about.me/aswinms
  19. 19. A more traditional approach• Target specific Facebook and Google ads work best• Online advertising on websites• Although not very popular, it continues to drive traffic to your websiteCons: -Can be blocked by using add-ons -Can land up as spam, thereby destroying credibility7/4/2012 http://about.me/aswinms
  20. 20. Additional Notes• Needless to say, a combination of two or more of these strategies will produce a greater impact• I do not own copy rights to any of the images, they’re taken from various users/sources on Flickr and Google image search• The pointers in this presentation were compiled by me based on my insights and after doing my bit of digging around on the internet7/4/2012 http://about.me/aswinms
  21. 21. http://about.me/aswinms7/4/2012
  22. 22. Thank You http://about.me/aswinms7/4/2012

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