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Lehn: Engaged Volunteers


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Lehn: Engaged Volunteers

  1. 1. Statewide Volunteerism Initiative <ul><li>Promoting civic engagement through California Public Libraries </li></ul>
  2. 2. Long Overdue: A Fresh Look at Public Attitudes About Libraries in the 21st Century <ul><li>Americans who are active in the community and vote regularly are more likely to have a library card and favor taxes to support libraries. </li></ul><ul><li>These are also the people that local politicians are most likely to listen to. </li></ul><ul><li>However, these highly engaged citizens are generally unaware of funding issues that threaten library services. </li></ul>Source: A Report by Public Agenda supported by Americans for Libraries Council and the Bill and Melinda Gates Foundation, 2006
  3. 3. Why Baby Boomers and Volunteerism? <ul><li>Most educated and financially secure generation in history </li></ul><ul><li>Volunteer at higher rates than past generations did at the same age </li></ul><ul><li>Have been in workforce -- professional skills they want to share </li></ul><ul><li>Want to make and see impact of their work </li></ul>
  4. 5. Great Expectations: Boomers and the Future of Volunteering VolunteerMatch User Research Study Presented by: Volunteer Match Where volunteering begins.
  5. 6. How Are Boomer Volunteers Different from Senior Volunteers? <ul><li>More physical ability than previous generations; 4 of 5 expect to work past 65 -- 50 is the new 30!! </li></ul><ul><li>View retirement very differently -- see second half of life as a source of social and individual renewal, not as a time to just rest and relax </li></ul><ul><li>Think some of their most important contributions lie ahead (“patron saint“ is Jimmy Carter) </li></ul><ul><li>Not simply extending the years of working and volunteering -- looking to add deeper meaning </li></ul><ul><li>Different perception of aging -- don’t call us “Seniors,” “Retirees,” “Elderly” or “Older Adults!” </li></ul>
  6. 7. They Want to Get Involved <ul><li>Nearly two-thirds of older, non-volunteering boomers are interested in getting involved, yet many aren’t sure where to find the right opportunity. </li></ul>Source: Great Expectations: Boomers and the Future of Volunteering, 2007
  7. 8. Transforming Life After 50 Library Assessments <ul><li>“ Many boomers are interested in putting their advanced and varied skills to use as community volunteers. However there seems to be a disconnect between their intent to volunteer and their actual participation because they do not find the opportunities they want. ” </li></ul>
  8. 9. Attracting Baby Boomers as Volunteers <ul><li>Offer flexibility and a wide variety of options . </li></ul><ul><li>Engage their skills and expertise </li></ul><ul><li>Show them impact on mission -- how will their work make a difference ? </li></ul><ul><li>Provide clear expectations of time, tasks and training. </li></ul><ul><li>Beyond volunteer management -- engagement in meaningful ways. </li></ul>
  9. 10. What Keeps Boomers Volunteering? <ul><li>Retention rate is higher for those performing professional or management volunteer activities </li></ul><ul><li>Boomer volunteers who do general labor and supply transportation have lower retention rates. </li></ul><ul><li>Corporation for National and Community Service, 2007: “Keeping Baby Boomers Volunteering: A Research Brief on Volunteer Retention and Turnover” </li></ul>
  10. 14. 1,200 Unique “Hub” Visitors and over 10,000 page views in July 2010
  11. 15. 800 Volunteer Opportunities Posted Almost 700 Referrals in July 2010