...who aren’t afraid to
use new tools to share their
experiences on BART.
Note: BART.gov does not condone puke and/or cocaine.
Harness new platforms to better serve
and connect with our customers
Maintain our reputation for safe,
reliable public transportation
How do we do it?
By being the most accurate,
timely, reliable source of info
By having a real-time, interactive,
Website designed by Hot Studio: hotstudio.com
By sharing our data with the
By going where our
Real-time information on the
platform of your choice:
• Mobile website
• Text message updates
• Email updates
• Third-party apps
• RSS feeds
• Posterous blog
Customers with each other
to help build community
Developers with data and customers
in order to provide more high-quality
products and services
What about ROI?
Find sensible metrics
• Website traffic: BART.gov traffic increased after
the redesign and the start of Web 2.0 and social
• Fan interactions: For the week I was preparing
this, the largest interacting group was 18-24 year
olds, a segment we want to attract
• Cost per web user: $0.08 per user session
loyalty is another
measure of success.
But use good judgment.
Image credit: @DrDuran via Twitter
And don’t fear a meme.
Use it to your advantage...
Image credit: http://www.flickr.com/photos/audreypenven/3482042123/
...by understanding the medium
and using the right tone.
Next time you’re
in the Bay Area,
BART…and you’re there!
twitter.com/sfbart bart.gov/facebook sfbart.posterous.com
By Melissa Jordan
BART.gov Senior Web Producer
Cover & this image: http://www.flickr.com/photos/myelectricsheep
What have we done lately?
Preparing for launch of full public API
Partnering with Foursquare
Why an API?
“Hello, I am in the process of developing an app that
focuses on wheeled accessibility - both for folks with
disabilities and those pushing strollers - and want to get
details on accessible stations, etc.”
Woman pushing stroller, by heyitscatie via Flickr