FOUR KEYS
TO EFFECTIVE
WRITING
EFFECTIVE WRITING
• Writing on the job that is
• Carefully planned
• Thoroughly researched
• Clearly presented
• Purpose
•...
QUESTIONS TO ASK
YOURSELF
• Who will read what I write?
• Identify your audience
• Why should they read what I write?
• Es...
WHO IS YOUR AUDIENCE?
REMEMBER…
• Members of your audience will differ in backgrounds, experiences,
and needs
• How you picture your audience wi...
QUESTIONS TO ASK ABOUT
YOUR AUDIENCE
For the complete list, please see pages xx-xx.
ESTABLISHING YOUR PURPOSE
FORMULATING YOUR MESSAGE
THE MESSAGE
• Scope
• How much information you give about key details
• Details
• Key points you think the reader needs to...
STYLE & TONE
STYLE & TONE
• Style
• How something is written
• Construction of paragraphs
• Length and patterns of sentences
• Choice o...
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Four Keys to Effective Writing

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  • Chapter 1: Getting StartedSUCCESSFUL WRITING AT WORK, 10TH ED. (2013)
  • Image Credit: “Your Audience is Your Priority” by RIGHTNOW (http://www.netrafic.com/blog/your-audience-is-your-priority)
  • Image Credit: The Shiny Adventure of a Browncoat Mommy (http://browncoatmom.blogspot.com/2011_10_01_archive.html)
  • Image Credit: “Know Your Audience” (http://www.sophia.org/know-your-audience-tutorial)
  • Four Keys to Effective Writing

    1. 1. FOUR KEYS TO EFFECTIVE WRITING
    2. 2. EFFECTIVE WRITING • Writing on the job that is • Carefully planned • Thoroughly researched • Clearly presented • Purpose • Accomplish a specific goal • Be as persuasive as possible
    3. 3. QUESTIONS TO ASK YOURSELF • Who will read what I write? • Identify your audience • Why should they read what I write? • Establish your purpose • What do I have to say to them? • Formulate your message • How can I best communicate? • Select an appropriate style and tone Who, What, When, Where, Why, How
    4. 4. WHO IS YOUR AUDIENCE?
    5. 5. REMEMBER… • Members of your audience will differ in backgrounds, experiences, and needs • How you picture your audience will determine what you say to them • Viewing something from the audience’s perspective will help you select the most relevant details to provide them with
    6. 6. QUESTIONS TO ASK ABOUT YOUR AUDIENCE For the complete list, please see pages xx-xx.
    7. 7. ESTABLISHING YOUR PURPOSE
    8. 8. FORMULATING YOUR MESSAGE
    9. 9. THE MESSAGE • Scope • How much information you give about key details • Details • Key points you think the reader needs to know.
    10. 10. STYLE & TONE
    11. 11. STYLE & TONE • Style • How something is written • Construction of paragraphs • Length and patterns of sentences • Choice of words • Tone • Expresses your attitude toward a topic

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