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Internet advertising for startups

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Internet advertising for startups

  1. 1. INTERNET ADVERTISING FOR STARTUPS FRED VON GRAF, PMP SR. VENTURE MANAGER ASU ENTREPRENEURSHIP & INNOVATION GROUP
  2. 2. WHERE TO ADVERTISE? Who are you as a brand? - By knowing who you are you are able to better understand who your customers (or potential customers) are. Know your audience and where they are - With more focus on a specific group you will be able to better focus your advertising budget
  3. 3. WHERE TO ADVERTISE? Source: IAB
  4. 4. Source: IAB
  5. 5. PPC ADVERTISING PPC = Pay Per Click Major PPC advertising is available through - Google - Facebook - Twitter - Others
  6. 6. TARGETING YOUR AD - Keywords / Interests - Time of Day - Interests - Location - Connections - etc
  7. 7. TARGETING YOUR AD
  8. 8. TARGETING YOUR AD
  9. 9. TRACKING PROGRESS - Reports for each ad - Align with your Analytics - Coordinate with Marketing campaigns - End of the day it’s about a conversion not an open rate - Test, test, test!
  10. 10. CONTACT Fred von Graf Sr. Venture Manager ASU Entrepreneurship & Innovation Group Fred.von.Graf@asu.edu
  11. 11. BACKUP Internet Advertising Advertising http://www.launchbit.com/ http://www.google.com/adwords/express/ http://www.google.com/adwords https://business.twitter.com/start-advertising http://www.adroll.com/ https://www.facebook.com/advertising/ https://secure.bingads.microsoft.com/ Deals https://www.google.com/offers https://livingsocial.com http://www.groupon.com/ http://local.amazon.com/ http://www.appsumo.com/how-make-your-first-dollar-open/ http://startups.com/
  12. 12. LINKS Advertising http://www.google.com/adwords/express/ http://www.google.com/adwords https://www.facebook.com/advertising/ https://business.twitter.com/start-advertising https://secure.bingads.microsoft.com/ http://www.adroll.com/ http://www.launchbit.com/
  13. 13. LINKS Deal Sites https://www.google.com/offers https://livingsocial.com http://www.groupon.com/ http://local.amazon.com/ http://startups.com/ http://www.appsumo.com/how-make-your-first-dollar-open/
  14. 14. LINKS Affiliate Programs http://www.cj.com/ http://www.clickbank.com/ http://www.affiliate.com/affiliates.php http://www.launchastartup.com/ - freelance marketplace
  15. 15. LINKS Crowd Funding http://www.kickstarter.com/ http://www.indiegogo.com/ http://www.propelarizona.com/
  16. 16. LINKS Competitive Analysis SpyFu.com – first 50 people to use this link to get 50% off first month and bonus credits to track up to 500 keywords across Google, Yahoo and Bing in weekly tracking! Thank you SpyFu!!

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