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AAS National Conference 2008: Rex Ridenoure


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Session 5: Space Entrepreneurs

19 November 2008, Pasadena California

Published in: Technology, Business
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AAS National Conference 2008: Rex Ridenoure

  1. 1. <ul><li>Ecliptic Enterprises Corporation </li></ul><ul><li>Pasadena and Moffett Field, CA </li></ul><ul><li>Get the Picture. </li></ul><ul><li> Rex Ridenoure, CEO </li></ul><ul><li> AAS Pasadena, CA </li></ul><ul><li> 2008 Nov 19 </li></ul>
  2. 2. First (and Only) Commercial Spacecraft to Moon (1998) Asiasat-3 salvage (HGS-1)
  3. 3. SpaceDev (1998-99) Mars Micromissions 1999 NEAP 1997-98 CHIPSat 1999
  4. 4. BlastOff! L1
  5. 5. Ecliptic Business Approach <ul><li>Lean and mean, with systems emphasis </li></ul><ul><li>Product focus (vs. engineering services) </li></ul><ul><ul><li>Core product family with limited design options </li></ul></ul><ul><ul><li>Earth - Moon – Mars arena </li></ul></ul><ul><li>FFP catalog pricing (value-based) </li></ul><ul><ul><li>No cost-plus work, no SBIRs </li></ul></ul><ul><li>Rapport with customers </li></ul><ul><ul><li>Commercial - Civil - Defense (~all-U.S.) </li></ul></ul><ul><ul><li>Work with primes vs. directly with government </li></ul></ul><ul><li>NASA not in series with business plan </li></ul>
  6. 6. Ecliptic Products <ul><li>RocketCam™: Get the picture. </li></ul><ul><li>RocketPod™: Get the ride. </li></ul><ul><li>Plus </li></ul><ul><ul><li>Avionics and instrumentation </li></ul></ul><ul><ul><li>Small space payloads </li></ul></ul><ul><ul><li>Ground systems and software </li></ul></ul><ul><li>Strategic alliances </li></ul>Earth-Moon-Mars focus Commercial -- Civil -- Defense
  7. 7. Broad Market Appeal 64 RocketCam systems launched – all successful (a launch every 4 to 6 weeks)
  8. 8. <ul><li>Biz-dev effectiveness buoyed by customer referrals, repeat orders, sole-sourcing and block-buy procurements </li></ul>Growing, Balanced Customer Base 192 contracts with 59 different customers in 7+ years Year 2001 2002 2003 2004 2005 2006 2007 ~1 new customer / month Lock Mart, NGST, ATK, Boeing, USA, Orbital, GD, Swales, Ball Confidential Co., Loral, Scaled Composites, Garvey Spacecraft NASA Ames, JPL, NASA MSFC, NASA Langley, NASA GSFC, CSA APL, DARPA, Others Sample Customers Traditional commercial space ~17% Entrepreneurial space ~8% Civil ~40% Defense ~35% Customer Type % of Rev. Unique Customers 0 10 20 30 40 50 60
  9. 9. Competitive Advantage <ul><li>World-wide market leader and brand </li></ul><ul><li>Broad range of proven applications </li></ul><ul><ul><li>Technologies, integration concepts, interfaces </li></ul></ul><ul><ul><li>Superb reliability record (64 of 64) </li></ul></ul><ul><li>Established contracting processes </li></ul><ul><ul><li>Diverse customer base </li></ul></ul><ul><li>Excellent positioning in multiple markets </li></ul><ul><ul><li>Existing and emerging </li></ul></ul><ul><li>Multiple strategic partnerships in place </li></ul><ul><li>Healthy backlog and active pipeline </li></ul>
  10. 10. Benefits to Customers
  11. 11. Space Situational Awareness
  12. 12. Unique Space Content
  13. 13. LCROSS
  14. 14. What’s Next for Ecliptic? <ul><li>Continued acceptance of onboard video for enhancing situational awareness </li></ul><ul><li>Payload and subsystem control applications </li></ul><ul><li>HD, high-speed and non-vis imagers </li></ul><ul><li>More aggressive use of technical standards </li></ul><ul><li>Expanding applications on spacecraft </li></ul><ul><ul><li>Earth-orbiting and deep-space </li></ul></ul><ul><li>Emerging markets (esp. commercial) </li></ul><ul><li>‘ Mining’ and monetizing video content </li></ul><ul><li>Streamlining procurement processes </li></ul>