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SERGE LE LAMA
Analyse de Buzz
Comment obtenir une couverture mondiale en 4 jours ?

© ASTROLAB
Jeudi 31 octobre 2013 – 05h00 du matin
Bordeaux : 5 personnes finissent la soirée, passent
devant un cirque, détachent un ...
Jeudi 31 octobre 2013 – 06h00 du matin
Un témoin a pris 2 photos  Il relaie sur son compte
Facebook

© ASTROLAB
Jeudi 31 octobre 2013 – 12h19
Xavier Cappelaere reprend 1 des photos qu’il relaie sur
son compte Twitter

824 abonnés
ReTw...
Jeudi 31 octobre 2013 – 14h55
Article publié en ligne sur le site de Sud Ouest

260.000
lectures

© ASTROLAB
Jeudi 31 octobre 2013 – 17h45
... Sortie de garde à vue
Mise à jour Photo Facebook (Mode Privé « Amis »)
1 « ami » reprend...
Jeudi 31 octobre 2013 – 00h00
Ludovic (Paris), crée une Page Facebook de Soutien
aux 5 bordelais...

© ASTROLAB
Vendredi 01 novembre – 09h00
Le rédacteur en chef de
BFM (Paris) commande
un sujet au journaliste BFM
local (Thibaut Boutr...
Vendredi 01 novembre – Soir
Reprise Media
• France 2
• France 3

Page Facebook
150.000 « Likes »
10 nov. 2013
840.000 « Li...
Vendredi 01 novembre – Soir
Un group d’amis reprend les images de BFM et du Lama et
créent un clip vidéo « Lamaoutai »  Y...
Lundi 04 novembre 2013
USA

Twitter BUZZFEED
573.000 abonnés
686 ReTwitt

© ASTROLAB
Semaine du 04 novembre 2013 –
Couverture mondiale

CNN The Independent BBC World
Japon
Espagne
Ukraine

Finlande
Nouvelle-...
© ASTROLAB
CONSEIL EN STRATÉGIE SENSIBLE
www.astrolab-communication.com

© ASTROLAB
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Buzz Serge le Lama - Décryptage

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Décryptage chronologique de l'histoire de Serge le Lama où comment obtenir une couverture presse mondiale en 5 jours à l'heure des réseaux sociaux...

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Buzz Serge le Lama - Décryptage

  1. 1. SERGE LE LAMA Analyse de Buzz Comment obtenir une couverture mondiale en 4 jours ? © ASTROLAB
  2. 2. Jeudi 31 octobre 2013 – 05h00 du matin Bordeaux : 5 personnes finissent la soirée, passent devant un cirque, détachent un lama et l’emmènent avec eux prendre le tramway... Les 5 personnes sont arrêtées par la police et placées en garde à vue © ASTROLAB
  3. 3. Jeudi 31 octobre 2013 – 06h00 du matin Un témoin a pris 2 photos  Il relaie sur son compte Facebook © ASTROLAB
  4. 4. Jeudi 31 octobre 2013 – 12h19 Xavier Cappelaere reprend 1 des photos qu’il relaie sur son compte Twitter 824 abonnés ReTwitt Impact 370.000 personnes © ASTROLAB
  5. 5. Jeudi 31 octobre 2013 – 14h55 Article publié en ligne sur le site de Sud Ouest 260.000 lectures © ASTROLAB
  6. 6. Jeudi 31 octobre 2013 – 17h45 ... Sortie de garde à vue Mise à jour Photo Facebook (Mode Privé « Amis ») 1 « ami » reprend la photo sur Twitter © ASTROLAB
  7. 7. Jeudi 31 octobre 2013 – 00h00 Ludovic (Paris), crée une Page Facebook de Soutien aux 5 bordelais... © ASTROLAB
  8. 8. Vendredi 01 novembre – 09h00 Le rédacteur en chef de BFM (Paris) commande un sujet au journaliste BFM local (Thibaut Boutry) Page Facebook 900 « Likes » © ASTROLAB
  9. 9. Vendredi 01 novembre – Soir Reprise Media • France 2 • France 3 Page Facebook 150.000 « Likes » 10 nov. 2013 840.000 « Likes » • M6 © ASTROLAB
  10. 10. Vendredi 01 novembre – Soir Un group d’amis reprend les images de BFM et du Lama et créent un clip vidéo « Lamaoutai »  Youtube 1 Million de vues en 24 heures 2,8 Million de vues en 1 semaine © ASTROLAB
  11. 11. Lundi 04 novembre 2013 USA Twitter BUZZFEED 573.000 abonnés 686 ReTwitt © ASTROLAB
  12. 12. Semaine du 04 novembre 2013 – Couverture mondiale CNN The Independent BBC World Japon Espagne Ukraine Finlande Nouvelle-Zélande © ASTROLAB
  13. 13. © ASTROLAB
  14. 14. CONSEIL EN STRATÉGIE SENSIBLE www.astrolab-communication.com © ASTROLAB

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