Hallo :)
Astrid Poot ?• Creative and strategistinteractive marketing• Specialize children, youngpeople and families• (Mediamatic, I...
Families...
60% Dutchchildren have a(own) tablet
60% Dutchchildren have a(own) tablet
Ouders en kinderen
‘Wait a second’ generation
Fix #1:limited media use
Fix #2:better media use
Howard Rheingold:the intention of attention
Too digital:no more cheating ;(Pass it on: solo-play
Experience simular toboardgame, with clever‘dice’ (tool)
Device leads, judgesand rewards
Good interactionin groups• level needed skills: children beat their parentswithout the parents holding back• system of cha...
You decide what to playYou decide how long you playYou decide how to cooperateSupported by a techy infrastructure
We don’t know (yet)!learning together from differentstarting points, targetingdifferent family members(known differences)P...
Learningstrategies(Kolb)
Het Klokhuis:science!
Kitchen cupboard
experiment (free)energy: curiousitytool and goal:aks good questions(dreamers, reflectors)contest(free in context)energy: w...
Dynamic processif you want: swich gameplay and cooperation while playing
So...• Challenging assignments (for all)• Cooperation as a core engine• Learning AND playing• Not only a game,but a new mi...
On it!@astridpoothttp://www.linkedin.com/in/astridpootastrid@woedend.nl /astridpoot@gmail.com
Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)
Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)
Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)
Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)
Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)
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Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)

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Astrid Poot is creatief en strateeg in interactieve marketing, gespecialiseerd in kinderen, jongeren en gezinnen en werkzaam bij Woedend! en het Klokhuis. In haar Power Hour-presentatie 'Van social games naar echte interactie' gaat zij in op de vraag hoe we de kracht van digitale sociale games kunnen inzetten om echte interactie binnen groepen te stimuleren.

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Het inzetten van digital games voor interactie IRL (lezing bij Adobe User Group)

  1. 1. Hallo :)
  2. 2. Astrid Poot ?• Creative and strategistinteractive marketing• Specialize children, youngpeople and families• (Mediamatic, IJsfontein,YoungWorks and now...)Woedend! and Klokhuis• teamcaptain programTEDxYouthAmsterdam,teacher, speaker, blogger• @astridpoot
  3. 3. Families...
  4. 4. 60% Dutchchildren have a(own) tablet
  5. 5. 60% Dutchchildren have a(own) tablet
  6. 6. Ouders en kinderen
  7. 7. ‘Wait a second’ generation
  8. 8. Fix #1:limited media use
  9. 9. Fix #2:better media use
  10. 10. Howard Rheingold:the intention of attention
  11. 11. Too digital:no more cheating ;(Pass it on: solo-play
  12. 12. Experience simular toboardgame, with clever‘dice’ (tool)
  13. 13. Device leads, judgesand rewards
  14. 14. Good interactionin groups• level needed skills: children beat their parentswithout the parents holding back• system of chance: knowlegde andexperience won’t help you
  15. 15. You decide what to playYou decide how long you playYou decide how to cooperateSupported by a techy infrastructure
  16. 16. We don’t know (yet)!learning together from differentstarting points, targetingdifferent family members(known differences)Premises:• different learning strategies• nobody is the expert
  17. 17. Learningstrategies(Kolb)
  18. 18. Het Klokhuis:science!
  19. 19. Kitchen cupboard
  20. 20. experiment (free)energy: curiousitytool and goal:aks good questions(dreamers, reflectors)contest(free in context)energy: want to wintool: aks good questions(activists)quiz (fixed)energy: want to playtool: readymadequestions(pragmatists)
  21. 21. Dynamic processif you want: swich gameplay and cooperation while playing
  22. 22. So...• Challenging assignments (for all)• Cooperation as a core engine• Learning AND playing• Not only a game,but a new mindset for curiosity• Improving relations in families
  23. 23. On it!@astridpoothttp://www.linkedin.com/in/astridpootastrid@woedend.nl /astridpoot@gmail.com

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