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Perfect Prom Project

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Final Presentation on the Perfect Prom Project. Published by Carlie Buehl, Adam Glass, Aston Hunt, and Rachel Nelson of the University of Illinois for Advertising in New Media Class with Eric Hansen.

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Perfect Prom Project

  1. 1. Adv 400: New Media Strategy Carlie  Buehl   Adam  Glass   Aston  Hunt   Rachel  Nelson  
  2. 2. Perfect  Prom  Project  Info   •  005:     2 Founded  by   Autumn  Griffin  
  3. 3. Our  Big  Idea   •  et  the  word  out!   G
  4. 4. Groundswell  Goal:   •  upporting   S
  5. 5. Groundswell  Goal:   •  nergizing   E
  6. 6. POST Analysis
  7. 7. People  
  8. 8. Objectives   • Spread  the  Perfect  Prom  Project  to   2  other  campuses  in  2011   • Help  other  campuses  implement   the  Perfect  Prom  Project   • Increase  traffic  to  online   communities  by  20%  each  year  
  9. 9. Strategy   •  ollaboration   C
  10. 10. Technology   • Wiki   • Facebook  Page   • Online  Video  
  11. 11. Implementation
  12. 12. Online  Video  
  13. 13. Results  &  Measurement   • Wiki:    Measure  increase  in  traffic  with   Google  Analytics  and  participation   • Facebook  Page:  Facebook  Insights   • Participation  of  other  colleges   • Results  so  far...  
  14. 14. Lessons  Learned  
  15. 15. S UPER IDEA
  16. 16. Lessons  Learned   • What  would  be  done  differently?   • More  Implementation  Research   • Advice  to  others   • Be  prepared  for  pickiness  with  clients   • Power  from  relevancy  in  all  parts  of  POST  
  17. 17. Questions?  

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