HEU on Facebook &Twitter in 2012Allison StevensHealth Economics Unit, University of Cape TownRESYST Research Uptake Worksh...
Source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/
Entering the social medialandscape• Reciprocal communication and attribution(Priego, 2012)– Discover viewpoints• Help othe...
Loose networksPhoto Source: http://commons.wikimedia.org/wiki/File:SNA_segment.pngWe live in a world of loose connections ...
Social media @ the HEU• 2009:– RSS feeds Still very popular– Blog Discontinued in 2011• 2012:– Facebook– Twitter
HEU Facebook Page
Messages & networking
Viewpoints & conversations
Others share your postingwith their networks
Insights for monitoring
Highlight & pin features
The CHEPSAA project onTwitter
Send short, timely newsbroadcasts
Share external news
Receive news
Get notable followers
Retweets & mentions
Other Twitter functions• Conversations• Live Twitter chats• Search for topics and who to follow• Hashtag major events
Digital professionalism• Practise good online management– Constant updating– Content creation– Hootsuite• Coach researcher...
Thank youwww.facebook.com/uct.heuhttps://twitter.com/hpsa_africaThe HEU is a partner of the RESYST consortium.RESYST is fu...
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Using social media heu on facebook and twitter

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Presentation given in 2012 to Communication Officer colleagues at an international consortium skills-sharing workshop. Illustrates the use of Facebook and Twitter in a university research unit

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Using social media heu on facebook and twitter

  1. 1. HEU on Facebook &Twitter in 2012Allison StevensHealth Economics Unit, University of Cape TownRESYST Research Uptake WorkshopSeptember 2012, Cape Town
  2. 2. Source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/
  3. 3. Entering the social medialandscape• Reciprocal communication and attribution(Priego, 2012)– Discover viewpoints• Help others by sharing interesting links– Include information from other institutions• Source news• Reach more people• Becoming mainstream, if not already?Priego, E. 2012. How Twitter will revolutionise academic research and teaching. Guardian professional online
  4. 4. Loose networksPhoto Source: http://commons.wikimedia.org/wiki/File:SNA_segment.pngWe live in a world of loose connections – you will discover newsfrom someone you will never know via a series of repostings thateventually reach you via social media (Neylon 2012)Neylon, C. 2012. Research assessment to support research impact, UCT seminar, August
  5. 5. Social media @ the HEU• 2009:– RSS feeds Still very popular– Blog Discontinued in 2011• 2012:– Facebook– Twitter
  6. 6. HEU Facebook Page
  7. 7. Messages & networking
  8. 8. Viewpoints & conversations
  9. 9. Others share your postingwith their networks
  10. 10. Insights for monitoring
  11. 11. Highlight & pin features
  12. 12. The CHEPSAA project onTwitter
  13. 13. Send short, timely newsbroadcasts
  14. 14. Share external news
  15. 15. Receive news
  16. 16. Get notable followers
  17. 17. Retweets & mentions
  18. 18. Other Twitter functions• Conversations• Live Twitter chats• Search for topics and who to follow• Hashtag major events
  19. 19. Digital professionalism• Practise good online management– Constant updating– Content creation– Hootsuite• Coach researchers within your institution touse social media
  20. 20. Thank youwww.facebook.com/uct.heuhttps://twitter.com/hpsa_africaThe HEU is a partner of the RESYST consortium.RESYST is funded by Ukaid from the Departmentfor International Developmenthttp://resyst.lshtm.ac.uk/

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