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The Independent Media Company: Today/Tomorrow - Shaw Media


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How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:

Tom Shaw, VP/Group Publisher, Shaw Media Group
Jay Seaton, Publisher, Seaton Publishing Company
Cameron Nutting Williams, Regional Publisher, Ogden News Group

Published in: Leadership & Management
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The Independent Media Company: Today/Tomorrow - Shaw Media

  1. 1. LEAP Summit 2018
  2. 2. Company Overview • 365 employees in 13 markets • 8 daily newspapers • 44 weekly newspapers • 100+ specialty pubs/magazines • 50+ websites
  3. 3. Three challenges / opportunities • Digital disruption • Digital is disrupted • Mobile
  4. 4. Challenge: Digital Disruption • Strategic acquisitions • Diversification • Consumer revenue
  5. 5. Challenge: Digital is disrupted • Website Redesign • Improved user experience • Grew revenue from consumers • Digital Marketing Services
  6. 6. Redesign • Faster • Cleaner • More relevant • Less ad units • Online newspaper
  7. 7. Reader Feedback “Hi Jim Hope all is well with you. I wanted to let you know the new online format is the best you have had. It make reading the paper enjoyable again. Thanks.” “Thank you very much for the improvements. I was going to cancel because it was just too difficult to read. The loading and reloading times and ads were frustrating.”
  8. 8. Challenge: Mobile • Sponsored Content
  9. 9. Native digital advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) Statista 2018
  10. 10. Why Sponsored Content? • Your Business has a story to tell • Hard to effectively reach your customer base with your unique value proposition • Can’t always discount in order to attract customers • You are starved for time / have a business to run • Positions you as the expert in your field